Semantic SEO strategy and topical maps
Commission a topical map
for your website.
A topical map assigns reader questions to existing or proposed pages and records how those pages relate. Semantec SEO researches your subjects and website, then supplies a map and ordered work plan so your team can review coverage, page ownership and production priorities.
Discuss your topical mapFor businesses and agency partners across all English speaking markets.
Page ownership
Give related pages
different reader tasks.
Two pages can discuss the same subject and serve different purposes. The map records the task each page owns, the evidence it needs and where a reader may need a related page.
Shared subject
Semantic SEO
The subject connects the pages. Each page has its own purpose.
Commissioned service
Topical map service page
Reader task: Decide if the commissioned work fits the website.
Page content: Scope, inputs, outputs and enquiry.
Education
Topical mapping explainer
Reader task: Learn how a topical map assigns page purposes.
Page content: Explanation and a worked example.
Website assessment
Semantic Website Audit page
Reader task: Decide how to examine an existing website.
Page content: Audit scope, findings and repair planning.
The connecting lines show a shared subject. They do not specify URL hierarchy or production order. Contextual links are planned where a related page answers the reader’s next question.
What you receive
A map with the decisions
behind it.
The proposal defines the outputs for your project. Page quantities and research depth depend on the agreed subject boundary, existing website and available evidence.
- Business and audience brief
- The offers, audiences, markets and commercial priorities that shape the work, with exclusions recorded.
- Topic and query research record
- Subjects, entities and reader questions supported by the sources examined. Evidence gaps and uncertain demand stay visible.
- Page inventory and topical map
- Existing and proposed pages with reader tasks, entity focus, roles, topic groups and relationships. Overlapping purposes and missing answers are recorded.
- Page ownership and link plan
- Which page answers each task, where it sits in the proposed website structure and which related pages a reader may need.
- Ordered work plan
- Proposed production priorities, dependencies and review points, including the business decisions needed before writing or website changes.
Starting the project
Bring the business context
and the existing work.
We agree the inputs before research starts. Tell us what is available and which decisions have already been made.
Your business and markets
Describe your offers, audiences, target markets and commercial priorities. Name the people who approve business facts and page decisions.
Your website and planning records
Share known URLs, protected pages, previous maps, content briefs and any planned changes to the business or site.
The evidence available
Identify customer questions, search reports, query records and relevant subject sources. Access or exports are agreed for the project.
Roles and scope
Agree who reviews
and carries out the work.
Semantec SEO researches and proposes.
We examine the agreed website and subjects, propose page ownership and relationships, and prepare the map and work plan. AI supports our internal research, writing and review throughout the work. Semantec SEO performs the commissioned work and supplies the agreed outputs.
Your reviewers confirm business and subject facts.
You confirm the offers, markets and commercial priorities. We agree who checks specialist facts and who approves the page roles before production proceeds.
Writing and website changes need an agreed scope.
The map plans the work. Drafting pages, rewriting content, making website changes, publishing and reviewing later results can be commissioned as agreed project work. The proposal names which tasks are included and who is responsible for each.
For a client project, agree how your agency and Semantec SEO divide the work and communicate with the client.
Read about agency partnershipsBefore commissioning
Questions about
the work.
When should we commission mapping work?
Start by deciding who will research the subjects, check sources, assign page purposes and review the proposed relationships. If your team will carry out those tasks, keep responsibility for the research record and decisions with your named reviewers. Consider commissioning the work when page purposes overlap, the evidence for proposed pages is unclear, or production priorities need to be resolved. Assess any software separately against the inputs and review process your team needs.
How should we review a topical map?
Start with the reader task assigned to each existing or proposed page. Check that its purpose is distinct from related pages and that the business facts and sources support the planned answer. Mark overlapping purposes, missing answers and unresolved evidence for review rather than treating every topic as an approved new page.
Check the proposed order and dependencies, including facts or decisions needed before writing or website changes. For each planned link, ask which next question its destination will answer. Confirm the outputs and review responsibilities against the agreed scope. A planned page or link still needs the agreed production and release checks.
Can you work with an existing website?
Yes. Existing URLs, page purposes and planning records form part of the inputs. The map can identify pages to retain, revise or add, with proposed changes recorded for review.
Do we need an audit first?
An audit can be useful when the existing website’s problems are unclear. A topical map can also start with a defined brief. Describe the decision you need to make when you enquire.
Read about the Semantic Website AuditHow do you decide a page belongs in the map?
Review its reader task, subject focus, business relevance and evidence. Record the distinction from existing or proposed pages, any overlap and the reason to include or exclude it.
Does the map include page writing and publication?
The proposal states which planning and production tasks are included. Page briefs, full drafts, website changes and publication responsibilities are agreed for the project.
Can you promise rankings or AI citations?
No. Rankings and citations are external outcomes. We define the commissioned work and review it against the agreed scope and the evidence available.
Start with your website
Tell us what you
need to plan.
Send your website address, offers, audiences and target markets. Describe the subjects you want to cover, existing planning work and the decision you need the map to support.
Include your intended scope, budget and timing. For agency work, describe the part you want Semantec SEO to take.
Open an email draftsupport@semantecseo.com
Your email app opens a draft. Review and send it there. If an app does not open, copy the address into your email service.