Internal linking and site structure
Internal linking
around the reader’s task.
Semantec SEO reviews internal links and page relationships within an agreed website inventory. You receive a route plan and specific link instructions tied to reader tasks. Website editing is included only when the proposal defines the changes, access and publishing responsibilities.
For businesses and agency partners
across all English speaking markets.
The commissioned work
Know where a link
belongs and why.
Investigate how readers reach priority pages, which pages support each other and where a link needs to lead. The work can cover contextual links, navigation, related page groups and repairs after content or route changes.
The agreed inventory sets the boundary. Findings name the pages and link sources examined, including limits where coverage is incomplete.
If page purposes are unsettled, agree that planning before link decisions are fixed.
Read about topical map projectsA link change in context
See the destination,
wording and placement.
This illustrative proposal uses existing Semantec SEO pages. It shows a possible editorial placement, not an audit finding or a change already made.
- Source page and block
- Content writing and rewritingThe “New content” assignment, under “Write for an agreed page purpose.”
- Destination and reader need
- Content briefs and editorial planningThe reader needs to know what a commissioned brief contains.
Proposed wording for this example
If your page needs writing instructions, commission a content brief before drafting begins.
- Placement and reason
- Place the link where the source passage raises the need for a brief. The anchor names the work explained by the destination.
- Review and execution
- Confirm the page roles, surrounding wording and final destination. The agreed website editor makes the approved change, then checks the link and its context.
- Priority and status
- Review the briefing route before the writing passage is approved. This remains an illustrative proposal.
What you receive
A route plan
and a repair queue.
The proposal defines the pages and link sources to review, the records you receive and any included website changes. Each proposed edit records its source page, destination, anchor wording, placement and reason so it can be reviewed and checked after publication.
- Page relationships and route map
- A view of the agreed pages and their connections, including hubs, child pages, supporting pages and enquiry destinations.
- Specific link instructions
- Source and target pages, proposed additions or removals, anchor text, placement, reasons and review priorities.
- Findings within the evidence boundary
- Candidate pages without incoming links, overlapping purposes and route problems, with the inventory and link coverage stated.
- Repair and website handoff
- An ordered queue of proposed changes and dependencies. Page moves, consolidation or redirects need supporting evidence, approval and a recovery plan.
- Agreed changes and checks
- Where website editing is included, make the approved changes and check final destinations, source links and page context. Record the completed work and remaining issues.
To review internal linking strategy effectiveness, first record the source pages, changed links, intended destinations and change dates. Define the review question: working routes, readers reaching the intended page or search observations. Identify the available evidence, comparison period and other changes that may affect the comparison. Discuss measurement and improvement work to define that review. A link edit alone does not establish a search or commercial result.
Inputs and responsibilities
Start with the pages
and the routes to protect.
Share the URL inventory, agreed page roles, current links and content captures or site access. Identify protected routes, known canonical decisions, migrations and priority enquiry or customer journeys.
Semantec SEO inspects the agreed material and proposes the link and structure changes. You confirm protected pages, approve material moves and name the website editor or provide the agreed access.
AI supports our internal research, planning, production and review throughout the work. Semantec SEO performs the commissioned work and supplies the agreed outputs.
These are premium projects priced by scope. The proposal sets fees, timing, included changes, review, publication and maintenance responsibilities. Wider migrations and redesigns need their own agreed scope.
Read about agency partnershipsBefore a project
Questions about
the link work.
Will you make the website changes?
Website changes can be included when the platform, access and project scope support them. The proposal states who edits, approves, publishes and checks the work.
How do you choose anchor text and placement?
Use the reader’s need, source passage and destination purpose. Check the wording in context and use working links to the intended pages.
Google’s guidance describes crawlable links using an <a> element with an href attribute and recommends descriptive anchor text in context.
How many links does a page need?
Google’s guidance does not give an ideal link count. We plan links around relevant destinations and the reader’s task, then agree the edits for the project.
Can link planning be included in new content?
Yes. Link instructions can be part of an agreed brief or writing project, so the surrounding passage and destination are considered together.
Read about content briefsDoes this include external link building?
This engagement concerns relationships among your own website pages. Any other work needs an agreed scope.
How do you map the proposed links?
Start with the agreed URL inventory, page roles and routes that need protection. Identify where a reader needs a related answer, then record the source page, destination, anchor wording and placement. Review the proposed changes against the page purposes and dependencies. Where website editing is included, check the published source passage and final destination and record any unresolved issue.
Tell us about the site
Which pages need
a clearer route?
Send your website, target markets and the pages or site changes involved. Include available URL lists, current link records, protected routes and the reader journeys you want us to examine.
Describe the intended scope, budget, timing and who can approve or make website changes. For agency projects, explain the part you want Semantec SEO to take.
Open an email draftsupport@semantecseo.com
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