Content writing and rewriting
Content writing and rewriting
for your website.
Semantec SEO writes complete page drafts and rewrites existing content from an agreed brief and usable sources. For a new page, we establish the answers it needs to give. For a rewrite, we review the current copy, retain accurate facts and required limits, and record the revisions for review.
For businesses and agency partners
across all English speaking markets.
Choose the assignment.
New content
Write for an agreed page purpose.
Create a complete draft with the explanations, examples and answers the page needs. Start with an accepted brief or agree the research and briefing work needed before drafting.
Existing content
Rewrite the page around its current task.
Review the existing content against the brief, current facts and available evidence. Retain accurate material and required limits, then revise the writing where the page no longer answers the reader or reflects the business.
Rewriting decisions
Give each revision
a reason and a source.
A rewrite can involve changed facts, unsuitable examples or repeated answers. These illustrative planning records show the evidence to request and the writing decision it informs.
Business facts
When service details
have changed
- Evidence request
- The business owner confirms the current service coverage, accepted work and exclusions.
- Writing instruction
- Revise outdated details using the confirmed facts. Keep the service limits visible and send the revised wording to the named fact reviewer.
Worked rewrite / entirely fictional
The business facts and passages below are invented for this illustration. They are not client content or evidence of results.
Fictional original passage
“We repair home appliances. Contact us to discuss the problem.”
Assumed facts for this example
- The fictional business accepts washing machine and dishwasher repair enquiries.
- It does not repair gas appliances.
- Customers email the appliance type, model and fault description.
Revised passage
“Ask us about repairs for your washing machine or dishwasher. Email the appliance type, model and fault description. We do not repair gas appliances.”
Reason for the revision
The passage names the accepted appliance types, explains what to send and states the service limit. A real project would need the business reviewer to confirm these facts before approval.
Examples and proof
When an example
needs checking
- Evidence request
- The source owner confirms the example’s facts and the rights to publish it.
- Writing instruction
- Use the approved facts within the permitted scope. Record unresolved facts or permissions as review questions before using the example.
Page purpose
When related pages
repeat an answer
- Evidence request
- The accepted brief and page inventory identify which page owns the reader task and the intended link destination.
- Writing instruction
- Keep the full answer on its assigned page. Revise the repeated passage and plan a contextual link where the related page answers the reader’s next question.
These examples do not describe a reviewed client website or a measured search outcome.
The agreed work
Receive the draft
and its review handoff.
The proposal names the pages, research, writing and revision work, with the delivery format and review checks. The handoff contains the agreed content and review notes so your reviewers can confirm the facts and resolve open questions before approval.
- Complete drafts or rewritten pages
- Content that answers the accepted page task and follows the agreed voice, terminology and factual boundaries.
- Explanations and supporting material
- Useful examples and answer formats supported by the available sources and publication rights.
- Contextual links and terminology
- Related concepts and link instructions applied where they support the reader’s task.
- Fact checks and revision record
- Checks against the agreed sources, required facts and protected identities, with unresolved questions named for review.
- Production handoff
- The agreed content and review notes, including the responsibilities for approval and any website changes.
Before drafting
Bring the sources
and name the reviewers.
Share the accepted brief and usable source material. For a rewrite, include the current page, why it needs to change and any wording or facts that must be retained.
Supply approved business facts, examples and publication rights. Include the required voice, terminology, exclusions and the people who can confirm specialist or business claims.
If page ownership or research is unresolved, agree that work within the project. A topical map can set page roles; an audit can examine problems on an existing website.
Research, writing and revision
Keep the evidence
through the draft.
Semantec SEO performs the writing work.
AI supports our internal research, drafting, revision and checks throughout the project. We prepare the agreed content, apply the brief and record the evidence needed for its claims.
Your reviewers confirm the facts.
You provide accurate business knowledge and review claims only your organisation or named specialists can verify. The project identifies who approves the final content.
Website work is agreed in scope.
These are premium projects priced by scope. Research, briefs, drafts, rewriting, page design and website changes can be commissioned as agreed work. The proposal states what is included, the fees and timing, and who reviews, publishes and maintains the content.
For agency projects, agree the division of writing, revision, client communication and publication responsibilities before work starts.
Read about agency partnershipsBefore commissioning
Questions about
the writing work.
Can you rewrite an existing page?
Yes. Share the current page, the reason for revising it and the facts or limits that need to survive the rewrite. We agree the page purpose and the work required.
Do we need to supply a finished brief?
An accepted brief is useful when it is available. Research, page planning and briefing can also be included in the project before drafting begins.
How are specialist claims reviewed?
We agree the source requirements and name the reviewers. You supply the specialist knowledge or qualified review the content needs. Missing evidence remains a question to resolve before approval.
Are revisions and publication included?
The proposal defines the writing and revision work, review responsibilities and publication scope. It states who makes website changes and who approves the content.
How is a writing project priced?
Fees depend on the agreed pages, research, drafting and revision work, together with review and publication responsibilities. Share the brief or existing content, available sources, timing and budget so the proposal can define the work and fee.
Can you promise better rankings or AI citations?
No. These are external outcomes. We define and review the commissioned work against the accepted page task, evidence and project scope.
Start with the page
What needs writing
or rewriting?
Send your website, target markets and the pages you want to commission. Share the brief or current content, available sources and what the page needs to do.
Include the intended scope, budget, timing and fact reviewers. For agency work, describe the part you want Semantec SEO to take.
Open an email draftsupport@semantecseo.com
Your email app opens a draft. Review and send it there. If an app does not open, copy the address into your email service.