Entity and competitor research
Commission entity and
competitor research.
Semantec SEO researches the subjects, entities and competing coverage relevant to your Semantic SEO project. Receive findings, source records and proposed uses for the research within an agreed topic, website and market scope.
For businesses and agency partners
across all English speaking markets.
Declare the research boundary
Know which sources
the findings describe.
Agree the pages, topics, audiences, markets and research questions. Identify candidate competitor URLs and the queries or result sets to examine.
The research record names the sampled pages, search date, market, collection context and exclusions. Unavailable sources and incomplete coverage remain visible.
Compare the observed coverage and evidence with your business context. A repeated answer or missing detail needs interpretation before it becomes a proposed change.
Inside a research record
Keep the source beside
the interpretation.
This illustrative record uses existing Semantec SEO service descriptions. It explains a relationship between outputs, without claiming a competitor audit or search finding.
Source observations
- Content briefs and editorial planning
- The “Page assignment” output records the reader task, intent, commercial purpose, subject focus, inclusions and exclusions.
- Content writing and rewriting
- The “New content” assignment creates a complete draft, starting with an accepted brief or agreed research and briefing work.
- Terms and relationship
- A content brief specifies the writing task. A page draft contains the written content. The brief informs production of the draft.
- Interpretation
- The pages describe related services with different outputs. Planning instructions and the resulting prose have different reader uses.
- Evidence request for a project
- Confirm the accepted page assignment, required facts and named reviewers before carrying research into a brief or draft.
- Proposed application
- Keep the briefing and writing page tasks distinct. Carry the accepted evidence and requirements through the brief into the draft.
This record compares service descriptions. It does not establish search demand, competing coverage, a client finding or measured performance.
The agreed outputs
Research you can
inspect and apply.
The proposal defines the research, records and review work included. The commission can include these outputs.
- Findings, priorities and applications
- Research conclusions with source locators, limits and proposed uses in page planning, briefs or content work.
- Entity, attribute and relationship maps
- Relevant names, concepts, properties and connections with supporting sources. Uncertain identities stay unresolved. Public identifiers are recorded only when the source confirms the match.
- Search and competitor sample
- The examined URLs, queries, collection dates, market context and exclusions. Coverage claims stay within that declared sample.
- Coverage and opportunity matrix
- Compared answers, omissions, repeated coverage and possible additions, with their relevance to your offers, audience and available evidence.
- Claim and source register
- The evidence behind proposed claims, source locations, reviewer responsibilities and facts that still need confirmation.
Inputs and factual review
Bring the questions
and business sources.
Share the agreed topics, pages and target markets. Include your URL inventory, current content or site access, candidate competitors and the queries or decisions you want to investigate.
Supply business facts, subject knowledge and material you have permission to use. Available search performance data can be included where the project needs it.
Semantec SEO researches the agreed sample and prepares the findings. You confirm business facts and sources, supply specialist review where needed and decide which changes to commission.
AI supports our internal research, planning, production and review throughout the work. Semantec SEO performs the commissioned research and supplies the agreed outputs.
Scope and the next work
Agree how the findings
will be used.
These are premium projects priced by scope. The proposal sets the research boundary, outputs, inputs, fees, timing and review responsibilities.
Topical planning, briefs, writing and website changes can be commissioned as agreed project work. The scope identifies who reviews, approves, publishes and maintains any resulting changes.
If you commission changes after the research, agree what will be reviewed, the change dates and the available evidence. Measurement and improvement work can define the comparison and its limits. The research record keeps its own source and sample boundaries.
Before commissioning
Questions about
the research.
Can we supply competitor candidates?
Yes. Share the URLs and why they are relevant. The agreed sample records which pages and search contexts were examined, with dates, markets and limits.
Do competitor pages verify our business facts?
Competitor pages show what those pages publish. Claims about your business need your approved sources and factual reviewers.
Does a coverage gap mean we should create a page?
A gap is a research observation. Its relevance depends on your offers, audience, existing pages and evidence. Priorities and proposed applications remain recommendations for review.
Can you promise search results?
No. Findings describe the agreed evidence and sample. Rankings, traffic, indexing, public knowledge systems and AI citations are external outcomes that the research cannot promise.
How does entity research differ from a keyword list?
A keyword list records search wording and any supplied search estimates. Entity research records the subjects described, their relevant properties and connections, and the sources supporting each proposed statement. We agree which records your project needs. Uncertain identity matches remain unresolved. Read entities and keywords for the learning explanation.
How do you choose which entities to research?
Start with the agreed question, business context and pages to examine. Review the supplied sources and sampled pages for relevant names, concepts and relationships. Keep the source location beside each observation, check ambiguous matches, and record exclusions or unresolved facts. A list produced by a tool can be an input to this review; its suggestions still need source and relevance checks. Use the entity learning resources for definitions and examples.
Can the research cover company, brand and ownership relationships?
Yes, when those relationships are part of the agreed question. Identify each company or brand separately and record the source, source date and date the relationship applies. Check which person or organization owns which business or brand; keep that direction in the record. Use approved business records and named factual reviewers to confirm the current position. Record conflicting, historical or unconfirmed information explicitly. Ownership alone does not establish a search effect.
Start with the research question
What do you
need to understand?
Send your website, topics, target markets and the question or decision the research needs to support. Include candidate competitor URLs, available sources and any page or query records.
Describe your intended scope, budget, timing and reviewers. For agency projects, explain the part you want Semantec SEO to take.
Open an email draftsupport@semantecseo.com
Your email app opens a draft. Review and send it there. If an app does not open, copy the address into your email service.