Content briefs and editorial planning
Content briefs
for clear page assignments.
Semantec SEO prepares content briefs and outlines for the pages in your agreed scope. Each brief gives your writer the reader task, required facts, content boundaries and review criteria. The outline sets the order of the answers; the proposal states if a full draft is also included.
Discuss your content briefs
Inside a page brief
See the assignment
and its evidence needs.
A writer should be able to see the page purpose, required content and unresolved facts together. This fictional example shows that relationship without claiming a client project or search results.
Page assignment
Appliance repair service
- Reader decision
- Can this provider handle the repair I need?
- Page purpose
- Explain the service, who it is suitable for and how to enquire.
- Required coverage
- Types of appliance repaired, service area, exclusions and the enquiry process.
- Content boundary
- Keep repair instructions in a separate advice page if they are needed.
Facts to resolve before writing
- Service coverage
- Request: The business owner confirms appliance types and areas served.
- Writing instruction: State only the confirmed coverage.
- Exclusions
- Request: The named service reviewer confirms work the business cannot take.
- Writing instruction: Make those limits visible beside the service description.
- After the enquiry
- Request: The business owner confirms how the enquiry is handled.
- Writing instruction: Describe the agreed process without inventing prices or appointment availability.
Proposed outline for review
- Explain the repair service and its intended customer.
- State confirmed coverage and exclusions.
- Describe the enquiry and the next agreed step.
- Link to relevant advice where it answers a related question.
This is a planning example. The service facts remain questions for the fictional business to answer. No demand, ranking or conversion figures are implied.
To study a populated planning example, read what an SEO content brief includes.
The agreed outputs
A brief your production
team can review.
The proposal defines the pages, research inputs and depth of planning. The work can include the following records.
- Page assignment
- The reader task, intent, commercial purpose, subject focus, inclusions and exclusions.
- Outline and content plan
- The order of answers, explanations, examples and required page elements.
- Evidence and fact requirements
- Required sources, usable proof, claims to check and named requests for facts that are missing.
- Terminology and related pages
- Entities and terms to explain, contextual links and suitable answer formats.
- Production and review handoff
- Writing instructions, reviewer responsibilities and the checks used to assess the completed draft.
Inputs and research boundaries
Start with the page
purpose and the facts.
An accepted topical map or defined page assignment gives the brief its purpose. If those decisions are unresolved, agree the research or planning needed before briefing starts.
Read about topical map projects
Bring the accepted planning.
Share the page purpose, audience, commercial scope and relevant map or assignment. Identify existing pages that must retain their role.
Identify sources and usable proof.
Supply business facts, subject sources and evidence you have permission to use. Agree which additional research is included. Missing or uncertain facts are recorded as questions for review.
Name the editorial requirements.
Share brand voice, preferred terminology, factual limits and the people who review specialist or business claims.
Responsibilities
Agree the reviews
and the next work.
Semantec SEO prepares the brief.
We turn accepted research and page decisions into outlines and writing instructions. AI supports our internal research, writing and review throughout the work. Semantec SEO carries out the commissioned work and supplies the agreed outputs.
Your reviewers confirm the facts.
You resolve missing business facts, supply specialist knowledge and confirm the page purpose and factual boundaries. The project identifies who approves those decisions.
Writing and publication are scoped tasks.
A brief plans the content. Full drafts, rewriting, page design, website changes and publication can be commissioned within an agreed scope. The proposal states which tasks are included, who reviews the work and who publishes it.
For client work, agree how your agency and Semantec SEO divide research, writing, review and client communication.
Read about agency partnershipsBefore a project
Questions about
briefing work.
Can you brief a single page?
A defined page assignment can be the starting point. We agree the research, outline and review work that page needs before production begins.
Can you brief changes to existing content?
Yes. Share the existing page and the reason it needs to change. The brief can record content to retain, questions to answer and facts that need another review.
What if the research or page purpose is incomplete?
We identify the decisions and evidence needed before writing instructions can be settled. Additional research, a topical map or an audit may be appropriate within the agreed project scope.
Read about the Semantic Website AuditDoes a brief include the finished article?
The proposal states which planning and writing tasks are included. Complete drafts and revisions are agreed separately within that scope.
How is the work priced?
These are premium projects priced by scope. The page assignments, existing research, factual review needs and agreed production tasks inform the proposal.
Tell us about the pages
What does your
writing team need?
Send your website, audiences, target markets and the pages you want to commission. Include the accepted map or page assignments, available sources and who will review the facts.
Describe the work you need, your budget and intended timing. For agency projects, explain the part you want Semantec SEO to take.
Open an email draftsupport@semantecseo.com
Your email app opens a draft. Review and send it there. If an app does not open, copy the address into your email service.