AI assisted editorial production
Generated work needs evidence and accountable review.
Semantec SEO’s AI output review standard separates research, generation, verification and release. It applies to analysis, content, links, media, code and structured data candidates, with explicit states for unresolved work.
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Apply the standard to the exact output and intended use.
This editorial standard applies to MIRENA-assisted analysis, topical maps, briefs, audits, drafts, rewrites, links, code, structured data candidates and public trust information. Review the object that will be used, not a convenient earlier version. A brainstorming note and a deployable instruction have different consequences and need different evidence.
Record the task, audience, site, destination, source pack, version and responsible owner. Identify the decision the output is expected to support. A draft can be useful for generating questions while remaining unsuitable as an answer. Do not describe a proposed plan as a verified finding merely because it is formatted as a finished report.
Keep production stages distinct. Research retrieves and inspects evidence; generation proposes wording, organization or examples. A connected search result, an opened document and a model’s unsupported recollection are not equivalent source records. The reviewer must be able to see which kind of input supports each material statement.
Check inputs, source context and page ownership.
Confirm that the supplied material is authorized, relevant and sufficient for the task. Exclude credentials and unnecessary sensitive information from the working content. Record which files, URLs, approved facts and prior decisions were used. A source can be genuine yet irrelevant to the organization, audience, region or product version being described.
Check the output against the site’s real purpose and available evidence. It must not imply a service, customer result, knowledge or relationship that the organization has not established. Review the page’s owner and nearby answers so a generated draft does not create a second destination for the same task without a reason.
If an input is missing, identify the affected claim or decision. Useful drafting can continue where it does not depend on that gap. Keep unresolved statements out of accepted public copy rather than filling them with plausible specifics. A complete-looking page is not a reason to conceal an incomplete source record.
Verify facts and citations at the claim level.

Check names, dates, quantities, quotations, URLs, features, conditions and relationships against applicable sources. Open cited material and confirm the passage actually supports the claim. Keep the source version and the scope of its evidence, including any limits that change the meaning.
Use a claim register with the draft wording, source location, verification finding, correction and remaining uncertainty. A citation that leads to a real website can still be invented in substance: the page may not contain the claimed study, quote or feature. A grammar check and a plausible reference list do not verify facts.
When a claim is consequential or outside the editor’s competence, route it to the appropriate qualified reviewer. When sources conflict, preserve the conflict and resolve the applicable version or context. Do not average incompatible facts into a confident sentence. Missing evidence remains a reason to hold the affected statement.
Worked fact check against current original sources.
The following paragraph is deliberately flawed and fictional. It is not a description of an observed AI service or a real client project. The review compares its statements with opened Google documentation and the absence of any supplied testing record.
Unaccepted draft
Google bans all AI written pages. Any batch of twenty pages is automatically scaled content abuse. A model’s citations verify every fact, and our human experts tested all twenty articles before release. Rewriting existing advice in new words makes the whole batch original.
| Statement | Source or record inspected | Finding and correction |
|---|---|---|
| All AI written pages are banned | Google’s current generative AI content documentation. | The source discusses useful applications and accuracy review. It does not support this blanket claim. Replace the claim with a requirement to verify the proposed content and its usefulness. |
| Twenty pages automatically means abuse | Google’s current scaled content abuse policy. | The policy concerns purpose and low-contribution unoriginal content at scale, not this invented numeric threshold. Remove the automatic-count rule. |
| Model citations verify every fact | Opened sources plus the claim register required by this standard. | A supplied reference still needs inspection. Replace the claim with a requirement to confirm each material source and its support. |
| Human experts tested all twenty articles | No named human review or testing record was supplied. | Remove the production claim. Do not describe model review as human or specialist review. |
| New wording makes the batch original | Comparison with the source answers and the task the page serves. | Different wording alone does not establish a useful contribution. Require a complete answer, supported explanation or other identifiable reader benefit. |
Corrected paragraph
AI tools can assist research and drafting, but the resulting claims and sources need review. Assess a publishing batch by its purpose, evidence, distinct reader tasks and useful contribution, rather than treating a page count as automatic acceptance or rejection. Open material citations and compare the wording with what they support. State the review that took place, and remove claims of human testing when no such record exists.
The source checks were made against Google’s generative AI content documentation and scaled content abuse policy. Those sources do not verify any particular draft in this example. The claim register and the corrected paragraph are original teaching material, not a measured production result.
Require a useful contribution, not just different wording.

Compare the proposed answer with its sources and neighboring pages. Ask what the reader gains: a complete explanation under stated conditions, a justified decision, a verified example, original reporting, a clearly described method or a useful synthesis that preserves the evidence. Name the contribution instead of assuming that a new sentence pattern supplies it.
Check that the answer is complete for its declared task. A sequence of thin summaries can leave the reader with the same unresolved question on every URL. A longer page can also repeat source material without explaining its implications. Neither a word count nor a similarity score settles factual accuracy, originality or usefulness.
Inspect generated examples for invented specificity. Fictional examples can teach a method when labelled and internally coherent. They cannot act as customer proof, a real test, an expert endorsement or a documentary photograph. Remove a fabricated result rather than replacing it with an equally unsupported softer claim.
Worked batch rejection: unsupported facts and repeated answers.
Consider a fictional queue of twenty proposed agency articles. A drafting system has produced three groups: eight local-service pages, five result stories and seven near-duplicate planning answers. These counts describe an invented teaching case, not an audit of a real organization. The review below supplies a reason for each group’s rejection and a concrete next action.
| Records | Observed defect within the fictional case | Decision and required next work |
|---|---|---|
| B01–B08: local-service articles | Each states that the agency has a local office and specialist team, but the source pack establishes neither. Only the place name changes. | Reject the unsupported location and staffing claims. Verify the real service area and reader need before proposing any location pages. Do not preserve eight URLs merely because eight drafts exist. |
| B09–B13: result stories | Each asserts a percentage improvement and a named customer quotation without a customer record, permission or opened source. | Block the stories as evidence. Remove the invented results and quotations. A different illustrative example would need a clear fictional label and could not be presented as a case study. |
| B14–B20: planning answers | The titles name different wording variants, but all seven repeat the same answer and omit the stated audience conditions. | Hold publication. Map the distinct tasks, combine duplicates into one answer owner and research any missing conditions before deciding how many pages are needed. |
The batch is rejected because its claims and answer ownership fail review, not because twenty is a prohibited number. The next accepted queue may contain fewer pages, different tasks or no publishable version of the result stories. A publisher must not rename the same unsupported drafts and report the problem as repaired.
A repair review would inspect the new source pack, compare every retained material claim with its evidence and check that each accepted page answers a distinct task. Sampling can help identify recurring defects, but an unreviewed statement does not become accepted because another page in the batch passed. Keep the limits of the review explicit.
Let scale follow evidence and available reviewers.
Google’s spam policy describes scaled content abuse in terms of creating many pages primarily to manipulate search rankings rather than help users, with little original contribution. The means of production alone does not settle the issue. Do not turn that policy into an invented safe page quota or an automatic rule that every use of AI is abusive.
For editorial planning, match the queue to the available sources, distinct tasks and review ownership. A large inventory can justify many useful pages, but the need must be demonstrated through their answers and evidence. Increasing output without increasing review can reproduce one factual error or unsupported promise across a site.
Use common defects to improve the process: missing source fields, repeated examples, unsupported locality claims or misleading production labels may require a repair to the brief or source pack before more drafts are produced. Keep accepted work separate from held work rather than treating the batch as one undifferentiated success.
Describe production and attribution truthfully.

State what was done when that information helps the reader assess the content: original research, source review, generated illustration, model-assisted drafting, editorial review or specialist testing. Keep these activities separate. A model following a persona prompt is not a named human reviewer, and a generated image is not a photograph of a completed project.
Attribution should identify the relevant contribution and responsibility rather than add a ceremonial label. Link an original source when it supports a factual statement; identify a quoted author accurately; explain a material commercial relationship where needed. Do not copy an author’s biography or credentials into a generated byline.
Disclose limits that affect reliance. If a page uses fictional data, say so. If only a source comparison was performed, do not claim a user test or live browser review. A record of how an answer was produced does not excuse an inaccurate answer; verification and useful content remain necessary.
Review rights, privacy and specialist boundaries.
Confirm permission to use supplied inputs, quotations, images and personal information for the intended destination. Keep confidential or restricted material within its authorized scope. A generator’s ability to reproduce wording or a likeness does not establish the right to publish it.
Review material concerning safety, security, regulated decisions or professional claims with the appropriate qualified owner. The general editor should identify the boundary and affected content rather than invent credentials or certify compliance. Preserve an unresolved rights or professional-review issue as a hold or block, not a cosmetic caveat.
The review burden follows the proposed use. An internal brainstorming list may need different controls from a public policy or deployable instruction. Recheck the destination and audience when an output is repurposed so an internal proposal is not accidentally presented as approved public guidance.
Check links, media, code and structured data separately.
Open material links and confirm that the destination owns the promised task. Check image context, accessible text and truth status. An illustration may help explain a process without proving that the process was performed for a customer. Preserve useful text when an old tool is removed instead of leaving dead controls on the page.
Test code in its intended environment through available evidence. Syntax validity does not establish rendered behavior, keyboard access, safe failure handling or a real connection to a service. A local prototype cannot be reported as a successful production connection without observing that connection.
Structured data must describe the approved visible content and the correct entities. Treat a schema candidate, a syntactically valid block and observed search appearance as separate states. Source changes or a material rewrite can invalidate an earlier markup review even when the old code still parses.
Assign a review state and keep the reason.
| State | Meaning and next action |
|---|---|
| Accepted | Required checks passed for the stated purpose and exact version. Hand off to the responsible next owner within the authorized scope. |
| Accepted with qualification | Usable only with the stated visible limits or exclusions. Preserve them in the delivered output. |
| Repair required | A defined defect can be corrected. Repair it and rerun affected checks. |
| Needs evidence | A material source or responsible owner is missing. Hold the affected claim or decision. |
| Specialist review required | The subject exceeds the general editor’s competence. Route it to an appropriate qualified reviewer. |
| Blocked | Rights, identity, safety, factual or technical conditions cannot support the proposed use. Do not release that output. |
| Stale | A material input or output changed after review. Revalidate affected checks before relying on the old acceptance. |
An accepted state belongs to an object, version and purpose, not to a tool or an entire organization forever. Record the reviewer and observed evidence. Do not replace an unresolved state with “complete” to keep a production counter moving. Existing owner authorization governs permitted actions; it does not establish that the evidence needed to accept a claim exists.
Preserve the audit record and the next responsibility.
Keep the source pack, claim register, draft version, findings, changes, unresolved items, reviewer, acceptance scope and next owner. Preserve release and rollback records separately from the editorial decision. If an upstream fact or a public page changes, reopen the affected work rather than overwriting the old record as if it had reviewed the new version.
A post-publication check should confirm what was actually served and which checks remain open. Report source inspection, rendered review, functional tests and reader outcomes according to the evidence obtained. A source check can establish a tag or link without proving how a reader experiences the page.
For the editorial writing, use the content writing hub. For preserving supported claims when a passage is retrieved separately, use the retrieval and answer structure hub. The learning overview connects the broader process. Google’s content usefulness questions provide an external editorial check; they do not certify this standard or any particular output.
