Useful difference workflow

Keep the baseline. Remove weak repetition. Add value the reader can use.

Use 34 Information Gain modules to map result set repetition, find missing answers and relationships, collect first hand evidence, strengthen comparisons and decisions, score each section, repair weak content, and route approved findings into the correct next workflow.

Choose a starting route Search all 34 prompts

34 modules 5 workflow phases 8 starting routes One final handoff

BaselineConsensus and redundancyWhat the result set repeats and what still belongs

GainAnswers, proof, and relationshipsNew value tied to the user and page job

DecisionPass, revise, or holdSection matrix and full asset scorecard

OutputNamed workflow routeBrief, rewrite, map, link, result format, or later schema cue

Starting route

Start with the weakness, evidence state, or handoff need already visible.

Each route names the first module, recommended sequence, and point where the work should stop.

The allowed angle is unclear

Start with

Source Context Differentiation Check

Confirm allowed and blocked differentiation lanes, then run Information Gain Intake.

Stop condition

Stop until the page goal, audience, offer, query, proof boundary, and next workflow are clear.

You have mixed inputs but no module plan

Start with

Information Gain Intake

Inventory the inputs, identify the likely gap type, then choose the smallest useful sequence.

Stop condition

Do not score, brief, rewrite, or refresh during intake.

You have competitor pages or SERP notes

Start with

SERP Redundancy Baseline

Build the baseline, map consensus, audit overlap, then review novelty against redundancy.

Stop condition

Keep required context and reject copied structure.

The draft looks generic

Start with

Competitor Overlap Audit

Audit overlap, run Novelty vs Redundancy Review, then build a rewrite or compression plan.

Stop condition

Do not add a strange angle merely to look different.

The asset lacks answers, proof, or examples

Start with

Answer Gap Analysis

Find the gap, repair the answer, inventory first hand input, and build evidence or example blocks.

Stop condition

Do not invent proof, examples, data, experience, or claims.

The asset explains but does not help the reader choose

Start with

Decision Support Gap

Find the missing criterion, add objection or comparison support, then choose the right format.

Stop condition

Do not add generic advice or complex formatting without a real decision job.

The asset is ready for final review

Start with

Section Level Information Gain Matrix

Score each section, run the Information Gain Scorecard, then compress or repair the failed areas.

Stop condition

Do not approve an asset that only repeats the result set.

The findings are ready to move downstream

Start with

Information Gain Handoff

Name the source, action, owner, blocker, review state, and next workflow for every finding.

Stop condition

Do not leave useful findings in an unowned notes file.

Five phase workflow

Move from baseline control to a supported and routed information gain package.

Control scope and baseline

Set the allowed difference, intake the asset, map result set repetition and consensus, then audit external and internal overlap.

Modules 1 to 7

Find the useful gaps

Detect thin value, missing answers, attributes, relationships, query paths, content coverage, subtopics, and the strongest angle.

Modules 8 to 18

Add evidence and clarity

Inventory direct inputs, plan experience signals, build evidence, identify data opportunities, and add examples or comparisons.

Modules 19 to 24

Help the reader decide

Address objections, add decision support, improve format, score each section and the full asset, then compress repetition.

Modules 25 to 30

Route the approved work

Insert brief instructions, create rewrite or refresh plans, then hand every finding to a named workflow.

Modules 31 to 34

Pass

The asset adds supported value and has a clear next route.

Revise

The angle fits, but sections, proof, format, or decision support need repair.

Hold

Evidence, source context, query fit, or page ownership is not ready.

Block

The angle is off topic, unsupported, duplicated, unsafe, or assigned to the wrong page.

34 Information Gain modules

Search, inspect, and copy one module at a time.

Every record keeps the purpose, short command, full prompt, return fields, stop rule, and possible routes together.

01 Scope and baseline

Source Context Differentiation Check

Define where useful differentiation is allowed, where it is blocked, and which route supports the audience, offer, query, and business goal.

Copy full prompt

Short command Run Source Context Differentiation Check on this asset.

Open full prompt, fields, stop rule, and routes

Full prompt text

Run Source Context Differentiation Check on this asset.

Use the approved source context first.

Define where useful differentiation is allowed, where it is blocked, and which route supports the audience, offer, query, and business goal.

Return:
– page or cluster target
– source context fit
– allowed differentiation lanes
– blocked differentiation lanes
– buyer relevance
– workflow relevance
– off topic novelty risk
– strongest differentiation route
– weakest differentiation route
– next workflow route

Rules:
– Keep required baseline coverage when the reader still needs it.
– Reject novelty that does not improve understanding, comparison, trust, choice, action, or support.
– Flag missing proof, weak sources, uncertainty, off topic risk, and review requirements.
– Do not suggest an angle that drifts away from the site, audience, offer, or current page goal.

Route accepted findings into one of these destinations:
– Information Gain Intake

Do not run the routed workflow yet.

Best for

new pages
page refreshes
competitor reviews
draft reviews
broad topics

Return fields

page or cluster target
source context fit
allowed differentiation lanes
blocked differentiation lanes
buyer relevance
workflow relevance
off topic novelty risk
strongest differentiation route
weakest differentiation route
next workflow route

Stop rule

Do not suggest an angle that drifts away from the site, audience, offer, or current page goal.

Possible routes

Information Gain Intake

02 Scope and baseline

Information Gain Intake

Inspect the available inputs, missing inputs, likely overlap, likely gap type, and the smallest useful module sequence.

Copy full prompt

Short command Run Information Gain Intake on this asset.

Open full prompt, fields, stop rule, and routes

Full prompt text

Run Information Gain Intake on this asset.

Use the approved source context first.

Inspect the available inputs, missing inputs, likely overlap, likely gap type, and the smallest useful module sequence.

Return:
– asset type
– page goal
– current stage
– available inputs
– missing inputs
– strongest source material
– weakest source material
– likely overlap risk
– likely gap type
– recommended module sequence
– next workflow route

Rules:
– Keep required baseline coverage when the reader still needs it.
– Reject novelty that does not improve understanding, comparison, trust, choice, action, or support.
– Flag missing proof, weak sources, uncertainty, off topic risk, and review requirements.
– Do not score, brief, rewrite, or refresh the asset during intake.

Route accepted findings into one of these destinations:
– SERP Redundancy Baseline
– Competitor Overlap Audit
– Answer Gap Analysis
– Content Gap Analysis
– Information Gain Scorecard

Do not run the routed workflow yet.

Best for

mixed inputs
early reviews
unclear drafts
page refreshes
brief repair

Return fields

asset type
page goal
current stage
available inputs
missing inputs
strongest source material
weakest source material
likely overlap risk
likely gap type
recommended module sequence
next workflow route

Stop rule

Do not score, brief, rewrite, or refresh the asset during intake.

Possible routes

SERP Redundancy Baseline
Competitor Overlap Audit
Answer Gap Analysis
Content Gap Analysis
Information Gain Scorecard

03 Scope and baseline

SERP Redundancy Baseline

Find repeated headings, claims, examples, definitions, formats, questions, actions, and page structures across the result set.

Copy full prompt

Short command Run SERP Redundancy Baseline on this query.

Open full prompt, fields, stop rule, and routes

Full prompt text

Run SERP Redundancy Baseline on this query.

Use the approved source context first.

Find repeated headings, claims, examples, definitions, formats, questions, actions, and page structures across the result set.

Return:
– query or topic
– repeated heading pattern
– repeated claim
– repeated example
– repeated definition
– repeated format
– repeated question
– repeated page structure
– source count
– redundancy risk
– baseline coverage still needed
– next workflow route

Rules:
– Keep required baseline coverage when the reader still needs it.
– Reject novelty that does not improve understanding, comparison, trust, choice, action, or support.
– Flag missing proof, weak sources, uncertainty, off topic risk, and review requirements.
– Do not treat repeated coverage as automatically weak. Separate required context from disposable repetition.

Route accepted findings into one of these destinations:
– Novelty vs Redundancy Review
– Competitor Overlap Audit

Do not run the routed workflow yet.

Best for

SERP reviews
content briefs
rewrite planning
page refreshes
competitive topics

Return fields

query or topic
repeated heading pattern
repeated claim
repeated example
repeated definition
repeated format
repeated question
repeated page structure
source count
redundancy risk
baseline coverage still needed
next workflow route

Stop rule

Do not treat repeated coverage as automatically weak. Separate required context from disposable repetition.

Possible routes

Novelty vs Redundancy Review
Competitor Overlap Audit

04 Scope and baseline

SERP Consensus Mapping

Separate useful result set consensus from weak repetition so baseline clarity remains while copied structure is avoided.

Copy full prompt

Short command Run SERP Consensus Mapping on this topic.

Open full prompt, fields, stop rule, and routes

Full prompt text

Run SERP Consensus Mapping on this topic.

Use the approved source context first.

Separate useful result set consensus from weak repetition so baseline clarity remains while copied structure is avoided.

Return:
– consensus point
– reason the consensus exists
– required baseline coverage
– repeated but weak coverage
– section that should include the consensus
– section that should avoid repetition
– missing angle
– risk if ignored
– differentiation opportunity
– next workflow route

Rules:
– Keep required baseline coverage when the reader still needs it.
– Reject novelty that does not improve understanding, comparison, trust, choice, action, or support.
– Flag missing proof, weak sources, uncertainty, off topic risk, and review requirements.
– Do not remove necessary context merely because competitors also cover it.

Route accepted findings into one of these destinations:
– Novelty vs Redundancy Review
– Information Gain Brief Insertions
– Information Gain Rewrite Plan

Do not run the routed workflow yet.

Best for

brief preparation
high intent pages
crowded result sets
glossary pages
comparison pages

Return fields

consensus point
reason the consensus exists
required baseline coverage
repeated but weak coverage
section that should include the consensus
section that should avoid repetition
missing angle
risk if ignored
differentiation opportunity
next workflow route

Stop rule

Do not remove necessary context merely because competitors also cover it.

Possible routes

Novelty vs Redundancy Review
Information Gain Brief Insertions
Information Gain Rewrite Plan

05 Scope and baseline

Competitor Overlap Audit

Compare a draft, brief, or outline with supplied competitors and identify repeated structure, examples, claims, subtopics, tables, questions, definitions, proof, and framing.

Copy full prompt

Short command Run Competitor Overlap Audit on this draft.

Open full prompt, fields, stop rule, and routes

Full prompt text

Run Competitor Overlap Audit on this draft.

Use the approved source context first.

Compare a draft, brief, or outline with supplied competitors and identify repeated structure, examples, claims, subtopics, tables, questions, definitions, proof, and framing.

Return:
– section
– competitor overlap type
– repeated idea
– repeated structure
– repeated proof
– repeated example
– repeated answer pattern
– overlap severity
– keep, revise, compress, or remove
– differentiation opportunity
– next workflow route

Rules:
– Keep required baseline coverage when the reader still needs it.
– Reject novelty that does not improve understanding, comparison, trust, choice, action, or support.
– Flag missing proof, weak sources, uncertainty, off topic risk, and review requirements.
– Do not remove baseline coverage the reader still needs and do not add novelty outside the page purpose.

Route accepted findings into one of these destinations:
– Redundancy Compression Plan
– Unique Angle Selection
– Information Gain Rewrite Plan

Do not run the routed workflow yet.

Best for

drafts
briefs
outlines
SERP comparisons
refresh work

Return fields

section
competitor overlap type
repeated idea
repeated structure
repeated proof
repeated example
repeated answer pattern
overlap severity
keep, revise, compress, or remove
differentiation opportunity
next workflow route

Stop rule

Do not remove baseline coverage the reader still needs and do not add novelty outside the page purpose.

Possible routes

Redundancy Compression Plan
Unique Angle Selection
Information Gain Rewrite Plan

06 Scope and baseline

Internal Overlap Audit

Find repeated angles, sections, answers, examples, and page value across the same site before new content is proposed.

Copy full prompt

Short command Run Internal Overlap Audit on the supplied page set.

Open full prompt, fields, stop rule, and routes

Full prompt text

Run Internal Overlap Audit on the supplied page set.

Use the approved source context first.

Find repeated angles, sections, answers, examples, and page value across the same site before new content is proposed.

Return:
– source URL or page label
– overlapping page
– overlap type
– repeated section
– repeated answer
– repeated example
– unique value on each page
– merge, split, compress, link, or keep
– internal link recommendation
– next workflow route

Rules:
– Keep required baseline coverage when the reader still needs it.
– Reject novelty that does not improve understanding, comparison, trust, choice, action, or support.
– Flag missing proof, weak sources, uncertainty, off topic risk, and review requirements.
– Do not create a new page suggestion until internal overlap is resolved.

Route accepted findings into one of these destinations:
– Content Gap Analysis
– Redundancy Compression Plan
– Internal Linking

Do not run the routed workflow yet.

Best for

content refreshes
old content libraries
multi page clusters
site restructure projects
internal link planning

Return fields

source URL or page label
overlapping page
overlap type
repeated section
repeated answer
repeated example
unique value on each page
merge, split, compress, link, or keep
internal link recommendation
next workflow route

Stop rule

Do not create a new page suggestion until internal overlap is resolved.

Possible routes

Content Gap Analysis
Redundancy Compression Plan
Internal Linking

07 Scope and baseline

Novelty vs Redundancy Review

Separate useful difference from shallow novelty and repeated coverage from context that still belongs.

Copy full prompt

Short command Run Novelty vs Redundancy Review on this draft.

Open full prompt, fields, stop rule, and routes

Full prompt text

Run Novelty vs Redundancy Review on this draft.

Use the approved source context first.

Separate useful difference from shallow novelty and repeated coverage from context that still belongs.

Return:
– section
– redundant element
– novel element
– useful difference score
– reader value
– query fit
– source context fit
– keep, revise, compress, or remove
– stronger replacement idea
– next workflow route

Rules:
– Keep required baseline coverage when the reader still needs it.
– Reject novelty that does not improve understanding, comparison, trust, choice, action, or support.
– Flag missing proof, weak sources, uncertainty, off topic risk, and review requirements.
– Do not reward novelty that fails to help the reader and do not keep repetition merely because it adds length.

Route accepted findings into one of these destinations:
– Information Gain Scorecard
– Information Gain Rewrite Plan
– Redundancy Compression Plan

Do not run the routed workflow yet.

Best for

drafts
refreshes
crowded result sets
weak outlines
final review

Return fields

section
redundant element
novel element
useful difference score
reader value
query fit
source context fit
keep, revise, compress, or remove
stronger replacement idea
next workflow route

Stop rule

Do not reward novelty that fails to help the reader and do not keep repetition merely because it adds length.

Possible routes

Information Gain Scorecard
Information Gain Rewrite Plan
Redundancy Compression Plan

08 Gap analysis

Thin Value Detection

Find sections that appear relevant and polished but add little new depth, proof, comparison, example, or decision support.

Copy full prompt

Short command Run Thin Value Detection on this asset.

Open full prompt, fields, stop rule, and routes

Full prompt text

Run Thin Value Detection on this asset.

Use the approved source context first.

Find sections that appear relevant and polished but add little new depth, proof, comparison, example, or decision support.

Return:
– section
– thin value signal
– repeated idea
– missing depth
– missing example
– missing proof
– missing comparison
– missing decision support
– keep, expand, merge, compress, or remove
– recommended fix
– next workflow route

Rules:
– Keep required baseline coverage when the reader still needs it.
– Reject novelty that does not improve understanding, comparison, trust, choice, action, or support.
– Flag missing proof, weak sources, uncertainty, off topic risk, and review requirements.
– Do not judge only by word count and do not add filler.

Route accepted findings into one of these destinations:
– Evidence Block Builder
– Example Gap Finder
– Information Gain Rewrite Plan

Do not run the routed workflow yet.

Best for

polished but weak drafts
AI assisted drafts
old posts
refresh targets
final reviews

Return fields

section
thin value signal
repeated idea
missing depth
missing example
missing proof
missing comparison
missing decision support
keep, expand, merge, compress, or remove
recommended fix
next workflow route

Stop rule

Do not judge only by word count and do not add filler.

Possible routes

Evidence Block Builder
Example Gap Finder
Information Gain Rewrite Plan

09 Gap analysis

Answer Gap Analysis

Find missing, weak, buried, unsupported, or unclear answers and identify the format and placement each useful answer needs.

Copy full prompt

Short command Run Answer Gap Analysis on this asset.

Open full prompt, fields, stop rule, and routes

Full prompt text

Run Answer Gap Analysis on this asset.

Use the approved source context first.

Find missing, weak, buried, unsupported, or unclear answers and identify the format and placement each useful answer needs.

Return:
– question
– current answer status
– missing answer
– weak answer
– buried answer
– answer format needed
– source context fit
– reader value
– recommended section
– next workflow route

Rules:
– Keep required baseline coverage when the reader still needs it.
– Reject novelty that does not improve understanding, comparison, trust, choice, action, or support.
– Flag missing proof, weak sources, uncertainty, off topic risk, and review requirements.
– Do not create a question block for every query and do not answer questions outside the page goal.

Route accepted findings into one of these destinations:
– Weak Answer Repair Plan
– Content Briefs
– Drafting and Rewriting

Do not run the routed workflow yet.

Best for

briefs
drafts
question reviews
SERP feature planning
content refreshes

Return fields

question
current answer status
missing answer
weak answer
buried answer
answer format needed
source context fit
reader value
recommended section
next workflow route

Stop rule

Do not create a question block for every query and do not answer questions outside the page goal.

Possible routes

Weak Answer Repair Plan
Content Briefs
Drafting and Rewriting

10 Gap analysis

Weak Answer Repair Plan

Convert a weak, shallow, buried, unsupported, or unclear answer into a supported repair instruction.

Copy full prompt

Short command Run Weak Answer Repair Plan on this section.

Open full prompt, fields, stop rule, and routes

Full prompt text

Run Weak Answer Repair Plan on this section.

Use the approved source context first.

Convert a weak, shallow, buried, unsupported, or unclear answer into a supported repair instruction.

Return:
– target question
– current answer issue
– improved answer angle
– required support
– required example
– required proof
– best format
– suggested placement
– internal link support
– next workflow route

Rules:
– Keep required baseline coverage when the reader still needs it.
– Reject novelty that does not improve understanding, comparison, trust, choice, action, or support.
– Flag missing proof, weak sources, uncertainty, off topic risk, and review requirements.
– Do not rewrite the full asset and do not add unsupported claims.

Route accepted findings into one of these destinations:
– Information Gain Brief Insertions
– Information Gain Rewrite Plan

Do not run the routed workflow yet.

Best for

weak snippets
question repair
opening repair
section repair
refresh tasks

Return fields

target question
current answer issue
improved answer angle
required support
required example
required proof
best format
suggested placement
internal link support
next workflow route

Stop rule

Do not rewrite the full asset and do not add unsupported claims.

Possible routes

Information Gain Brief Insertions
Information Gain Rewrite Plan

11 Gap analysis

Entity Attribute Gap Review

Find missing entity attribute relationships that improve usefulness, comparison value, clarity, or decision support.

Copy full prompt

Short command Run Entity Attribute Gap Review on this asset.

Open full prompt, fields, stop rule, and routes

Full prompt text

Run Entity Attribute Gap Review on this asset.

Use the approved source context first.

Find missing entity attribute relationships that improve usefulness, comparison value, clarity, or decision support.

Return:
– entity
– missing attribute
– current coverage
– stronger attribute coverage
– reader value
– SERP gap signal
– source context fit
– target section
– recommended action
– next workflow route

Rules:
– Keep required baseline coverage when the reader still needs it.
– Reject novelty that does not improve understanding, comparison, trust, choice, action, or support.
– Flag missing proof, weak sources, uncertainty, off topic risk, and review requirements.
– Do not build an entity map. Limit the review to attribute gaps that improve useful difference.

Route accepted findings into one of these destinations:
– Content Briefs
– Drafting and Rewriting
– Information Gain Scorecard

Do not run the routed workflow yet.

Best for

product pages
comparison pages
service pages
guides
briefs

Return fields

entity
missing attribute
current coverage
stronger attribute coverage
reader value
SERP gap signal
source context fit
target section
recommended action
next workflow route

Stop rule

Do not build an entity map. Limit the review to attribute gaps that improve useful difference.

Possible routes

Content Briefs
Drafting and Rewriting
Information Gain Scorecard

12 Gap analysis

Missing Relationship Opportunity

Find concepts that appear together but are not connected clearly enough to improve understanding, action, or internal routing.

Copy full prompt

Short command Run Missing Relationship Opportunity on this asset.

Open full prompt, fields, stop rule, and routes

Full prompt text

Run Missing Relationship Opportunity on this asset.

Use the approved source context first.

Find concepts that appear together but are not connected clearly enough to improve understanding, action, or internal routing.

Return:
– concept A
– concept B
– missing relationship
– current section
– stronger explanation needed
– reader value
– SERP gap signal
– internal link opportunity
– recommended action
– next workflow route

Rules:
– Keep required baseline coverage when the reader still needs it.
– Reject novelty that does not improve understanding, comparison, trust, choice, action, or support.
– Flag missing proof, weak sources, uncertainty, off topic risk, and review requirements.
– Do not create a full relationship map. Keep only relationships that improve information gain.

Route accepted findings into one of these destinations:
– Content Briefs
– Drafting and Rewriting
– Internal Linking

Do not run the routed workflow yet.

Best for

educational pages
product explanation pages
comparison pages
process pages
semantic SEO work

Return fields

concept A
concept B
missing relationship
current section
stronger explanation needed
reader value
SERP gap signal
internal link opportunity
recommended action
next workflow route

Stop rule

Do not create a full relationship map. Keep only relationships that improve information gain.

Possible routes

Content Briefs
Drafting and Rewriting
Internal Linking

13 Gap analysis

Query Gap Analysis

Compare query evidence with current coverage and decide which query needs an answer, section, route, merge, rejection, or later page decision.

Copy full prompt

Short command Run Query Gap Analysis on this asset.

Open full prompt, fields, stop rule, and routes

Full prompt text

Run Query Gap Analysis on this asset.

Use the approved source context first.

Compare query evidence with current coverage and decide which query needs an answer, section, route, merge, rejection, or later page decision.

Return:
– query
– current coverage status
– gap type
– page fit
– recommended treatment
– section target
– answer format
– source context fit
– priority
– next workflow route

Rules:
– Keep required baseline coverage when the reader still needs it.
– Reject novelty that does not improve understanding, comparison, trust, choice, action, or support.
– Flag missing proof, weak sources, uncertainty, off topic risk, and review requirements.
– Do not create pages from every query and reject queries outside the approved scope.

Route accepted findings into one of these destinations:
– Content Briefs
– Topical Maps and Planning
– Drafting and Rewriting

Do not run the routed workflow yet.

Best for

GSC query exports
page refreshes
brief repair
question planning
underperforming pages

Return fields

query
current coverage status
gap type
page fit
recommended treatment
section target
answer format
source context fit
priority
next workflow route

Stop rule

Do not create pages from every query and reject queries outside the approved scope.

Possible routes

Content Briefs
Topical Maps and Planning
Drafting and Rewriting

14 Gap analysis

Query Expansion Gap Review

Review supplied query paths and find missing support angles that belong on the page, in a section, in a question, or at cluster level.

Copy full prompt

Short command Run Query Expansion Gap Review on this topic.

Open full prompt, fields, stop rule, and routes

Full prompt text

Run Query Expansion Gap Review on this topic.

Use the approved source context first.

Review supplied query paths and find missing support angles that belong on the page, in a section, in a question, or at cluster level.

Return:
– query path
– missing support angle
– user stage
– page fit
– section fit
– question fit
– new page risk
– source context fit
– recommended action
– next workflow route

Rules:
– Keep required baseline coverage when the reader still needs it.
– Reject novelty that does not improve understanding, comparison, trust, choice, action, or support.
– Flag missing proof, weak sources, uncertainty, off topic risk, and review requirements.
– Do not repeat raw query expansion. Use the supplied query evidence as input.

Route accepted findings into one of these destinations:
– Topical Maps and Planning
– Content Briefs
– Information Gain Rewrite Plan

Do not run the routed workflow yet.

Best for

keyword expansion reviews
GSC query sets
cluster planning
brief updates
refresh planning

Return fields

query path
missing support angle
user stage
page fit
section fit
question fit
new page risk
source context fit
recommended action
next workflow route

Stop rule

Do not repeat raw query expansion. Use the supplied query evidence as input.

Possible routes

Topical Maps and Planning
Content Briefs
Information Gain Rewrite Plan

15 Gap analysis

Content Gap Analysis

Find missing coverage across a page set and decide whether the gap belongs in a section, existing page, new page, or support route.

Copy full prompt

Short command Run Content Gap Analysis on this cluster.

Open full prompt, fields, stop rule, and routes

Full prompt text

Run Content Gap Analysis on this cluster.

Use the approved source context first.

Find missing coverage across a page set and decide whether the gap belongs in a section, existing page, new page, or support route.

Return:
– gap
– affected page
– missing section
– missing page
– reader value
– business value
– SERP gap signal
– internal link effect
– recommended action
– next workflow route

Rules:
– Keep required baseline coverage when the reader still needs it.
– Reject novelty that does not improve understanding, comparison, trust, choice, action, or support.
– Flag missing proof, weak sources, uncertainty, off topic risk, and review requirements.
– Do not recommend a new page when an existing section can carry the need.

Route accepted findings into one of these destinations:
– Topical Maps and Planning
– Content Briefs
– Drafting and Rewriting

Do not run the routed workflow yet.

Best for

clusters
hubs
content refreshes
site restructures
support page planning

Return fields

gap
affected page
missing section
missing page
reader value
business value
SERP gap signal
internal link effect
recommended action
next workflow route

Stop rule

Do not recommend a new page when an existing section can carry the need.

Possible routes

Topical Maps and Planning
Content Briefs
Drafting and Rewriting

16 Gap analysis

Topical Coverage Gap Review

Compare cluster coverage with topic scope, page roles, user jobs, result baseline, and internal site structure.

Copy full prompt

Short command Run Topical Coverage Gap Review on this cluster.

Open full prompt, fields, stop rule, and routes

Full prompt text

Run Topical Coverage Gap Review on this cluster.

Use the approved source context first.

Compare cluster coverage with topic scope, page roles, user jobs, result baseline, and internal site structure.

Return:
– missing coverage area
– current page support
– page role affected
– user job affected
– recommended section or page
– link support needed
– source context fit
– priority
– risk
– next workflow route

Rules:
– Keep required baseline coverage when the reader still needs it.
– Reject novelty that does not improve understanding, comparison, trust, choice, action, or support.
– Flag missing proof, weak sources, uncertainty, off topic risk, and review requirements.
– Do not expand the cluster beyond the approved source context.

Route accepted findings into one of these destinations:
– Topical Maps and Planning
– Content Briefs
– Internal Linking

Do not run the routed workflow yet.

Best for

topical maps
hub pages
support clusters
refresh projects
page inventory reviews

Return fields

missing coverage area
current page support
page role affected
user job affected
recommended section or page
link support needed
source context fit
priority
risk
next workflow route

Stop rule

Do not expand the cluster beyond the approved source context.

Possible routes

Topical Maps and Planning
Content Briefs
Internal Linking

17 Gap analysis

Novel Subtopic Discovery

Find useful subtopics the result set leaves thin, missing, unclear, or poorly structured without drifting from the main query.

Copy full prompt

Short command Run Novel Subtopic Discovery on this asset.

Open full prompt, fields, stop rule, and routes

Full prompt text

Run Novel Subtopic Discovery on this asset.

Use the approved source context first.

Find useful subtopics the result set leaves thin, missing, unclear, or poorly structured without drifting from the main query.

Return:
– novel subtopic
– source signal
– gap type
– reader value
– query fit
– page fit
– section target
– evidence needed
– risk of drift
– next workflow route

Rules:
– Keep required baseline coverage when the reader still needs it.
– Reject novelty that does not improve understanding, comparison, trust, choice, action, or support.
– Flag missing proof, weak sources, uncertainty, off topic risk, and review requirements.
– Do not suggest random tangents or a subtopic that fails to support the main query.

Route accepted findings into one of these destinations:
– Unique Angle Selection
– Content Briefs
– Drafting and Rewriting

Do not run the routed workflow yet.

Best for

assets that feel too similar
briefs needing an edge
refresh projects
SERP gap reviews
information gain audits

Return fields

novel subtopic
source signal
gap type
reader value
query fit
page fit
section target
evidence needed
risk of drift
next workflow route

Stop rule

Do not suggest random tangents or a subtopic that fails to support the main query.

Possible routes

Unique Angle Selection
Content Briefs
Drafting and Rewriting

18 Gap analysis

Unique Angle Selection

Choose the strongest useful angle from gap, subtopic, answer, source, proof, and competitor overlap evidence.

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Short command Run Unique Angle Selection on this asset.

Open full prompt, fields, stop rule, and routes

Full prompt text

Run Unique Angle Selection on this asset.

Use the approved source context first.

Choose the strongest useful angle from gap, subtopic, answer, source, proof, and competitor overlap evidence.

Return:
– selected angle
– rejected angle
– reason
– reader value
– business value
– query fit
– source context fit
– risk
– required support
– next workflow route

Rules:
– Keep required baseline coverage when the reader still needs it.
– Reject novelty that does not improve understanding, comparison, trust, choice, action, or support.
– Flag missing proof, weak sources, uncertainty, off topic risk, and review requirements.
– Select one main angle unless the approved page type genuinely requires more.

Route accepted findings into one of these destinations:
– Information Gain Brief Insertions
– Information Gain Rewrite Plan

Do not run the routed workflow yet.

Best for

crowded briefs
multiple gap options
SERP reviews
page refreshes
draft repair

Return fields

selected angle
rejected angle
reason
reader value
business value
query fit
source context fit
risk
required support
next workflow route

Stop rule

Select one main angle unless the approved page type genuinely requires more.

Possible routes

Information Gain Brief Insertions
Information Gain Rewrite Plan

19 Evidence and proof

First Hand Input Inventory

Identify available and missing direct inputs such as workflow notes, examples, screenshots, process steps, decisions, failure points, questions, objections, and review notes.

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Short command Run First Hand Input Inventory on this asset.

Open full prompt, fields, stop rule, and routes

Full prompt text

Run First Hand Input Inventory on this asset.

Use the approved source context first.

Identify available and missing direct inputs such as workflow notes, examples, screenshots, process steps, decisions, failure points, questions, objections, and review notes.

Return:
– input type
– available input
– missing input
– section target
– reader value
– proof value
– source context fit
– collection note
– recommended action
– next workflow route

Rules:
– Keep required baseline coverage when the reader still needs it.
– Reject novelty that does not improve understanding, comparison, trust, choice, action, or support.
– Flag missing proof, weak sources, uncertainty, off topic risk, and review requirements.
– Do not invent first hand evidence. Mark evidence that must be collected from the team.

Route accepted findings into one of these destinations:
– Experience Signal Plan
– Evidence Block Builder
– Content Briefs

Do not run the routed workflow yet.

Best for

high value pages
product pages
use case pages
comparison pages
refresh work

Return fields

input type
available input
missing input
section target
reader value
proof value
source context fit
collection note
recommended action
next workflow route

Stop rule

Do not invent first hand evidence. Mark evidence that must be collected from the team.

Possible routes

Experience Signal Plan
Evidence Block Builder
Content Briefs

20 Evidence and proof

Experience Signal Plan

Plan where direct involvement, workflow detail, source input, examples, screenshots, lessons, or decision rules should appear.

Copy full prompt

Short command Run Experience Signal Plan on this asset.

Open full prompt, fields, stop rule, and routes

Full prompt text

Run Experience Signal Plan on this asset.

Use the approved source context first.

Plan where direct involvement, workflow detail, source input, examples, screenshots, lessons, or decision rules should appear.

Return:
– section
– experience signal needed
– current weakness
– recommended source input
– proof type
– reader value
– trust value
– risk
– next action
– next workflow route

Rules:
– Keep required baseline coverage when the reader still needs it.
– Reject novelty that does not improve understanding, comparison, trust, choice, action, or support.
– Flag missing proof, weak sources, uncertainty, off topic risk, and review requirements.
– Do not add vague personal opinion. Use experience signals that help the reader understand, choose, or act.

Route accepted findings into one of these destinations:
– Evidence Block Builder
– Information Gain Brief Insertions
– Drafting and Rewriting

Do not run the routed workflow yet.

Best for

product led content
expert content
comparison pages
use case pages
refresh projects

Return fields

section
experience signal needed
current weakness
recommended source input
proof type
reader value
trust value
risk
next action
next workflow route

Stop rule

Do not add vague personal opinion. Use experience signals that help the reader understand, choose, or act.

Possible routes

Evidence Block Builder
Information Gain Brief Insertions
Drafting and Rewriting

21 Evidence and proof

Evidence Block Builder

Create a plan for proof, examples, direct support, and source blocks around the strongest useful difference.

Copy full prompt

Short command Run Evidence Block Builder on this asset.

Open full prompt, fields, stop rule, and routes

Full prompt text

Run Evidence Block Builder on this asset.

Use the approved source context first.

Create a plan for proof, examples, direct support, and source blocks around the strongest useful difference.

Return:
– evidence block type
– target section
– claim supported
– evidence needed
– available source
– missing source
– format recommendation
– internal link support
– risk
– next workflow route

Rules:
– Keep required baseline coverage when the reader still needs it.
– Reject novelty that does not improve understanding, comparison, trust, choice, action, or support.
– Flag missing proof, weak sources, uncertainty, off topic risk, and review requirements.
– Do not invent evidence and do not add evidence that fails to support the page goal.

Route accepted findings into one of these destinations:
– Content Briefs
– Drafting and Rewriting
– SERP Feature Planning

Do not run the routed workflow yet.

Best for

unsupported claims
comparison pages
product pages
use cases
final review

Return fields

evidence block type
target section
claim supported
evidence needed
available source
missing source
format recommendation
internal link support
risk
next workflow route

Stop rule

Do not invent evidence and do not add evidence that fails to support the page goal.

Possible routes

Content Briefs
Drafting and Rewriting
SERP Feature Planning

22 Evidence and proof

Original Data Opportunity

Find realistic opportunities for internal data, public data review, light research, small sample analysis, workflow counts, before and after notes, or observed patterns.

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Short command Run Original Data Opportunity on this topic.

Open full prompt, fields, stop rule, and routes

Full prompt text

Run Original Data Opportunity on this topic.

Use the approved source context first.

Find realistic opportunities for internal data, public data review, light research, small sample analysis, workflow counts, before and after notes, or observed patterns.

Return:
– data opportunity
– data source
– collection effort
– section target
– reader value
– SERP gap signal
– risk
– format recommendation
– priority
– next workflow route

Rules:
– Keep required baseline coverage when the reader still needs it.
– Reject novelty that does not improve understanding, comparison, trust, choice, action, or support.
– Flag missing proof, weak sources, uncertainty, off topic risk, and review requirements.
– Do not suggest data that cannot be collected or high effort research with weak value.

Route accepted findings into one of these destinations:
– Evidence Block Builder
– Content Briefs
– Information Gain Scorecard

Do not run the routed workflow yet.

Best for

competitive result sets
evergreen guides
product pages
research led content
refreshes

Return fields

data opportunity
data source
collection effort
section target
reader value
SERP gap signal
risk
format recommendation
priority
next workflow route

Stop rule

Do not suggest data that cannot be collected or high effort research with weak value.

Possible routes

Evidence Block Builder
Content Briefs
Information Gain Scorecard

23 Evidence and proof

Example Gap Finder

Find missing, weak, generic, repeated, or badly placed examples and define stronger examples that clarify a decision, process, or concept.

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Short command Run Example Gap Finder on this asset.

Open full prompt, fields, stop rule, and routes

Full prompt text

Run Example Gap Finder on this asset.

Use the approved source context first.

Find missing, weak, generic, repeated, or badly placed examples and define stronger examples that clarify a decision, process, or concept.

Return:
– section
– current example status
– missing example
– weak example
– stronger example idea
– source input needed
– reader value
– source context fit
– recommended action
– next workflow route

Rules:
– Keep required baseline coverage when the reader still needs it.
– Reject novelty that does not improve understanding, comparison, trust, choice, action, or support.
– Flag missing proof, weak sources, uncertainty, off topic risk, and review requirements.
– Do not create fictional proof. Use examples that clarify the approved page job.

Route accepted findings into one of these destinations:
– Information Gain Brief Insertions
– Drafting and Rewriting

Do not run the routed workflow yet.

Best for

weak guides
comparison pages
docs pages
product pages
briefs

Return fields

section
current example status
missing example
weak example
stronger example idea
source input needed
reader value
source context fit
recommended action
next workflow route

Stop rule

Do not create fictional proof. Use examples that clarify the approved page job.

Possible routes

Information Gain Brief Insertions
Drafting and Rewriting

24 Evidence and proof

Comparison Gap Finder

Find missing distinctions that help the reader understand fit, tradeoffs, use cases, limits, or decision paths.

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Short command Run Comparison Gap Finder on this asset.

Open full prompt, fields, stop rule, and routes

Full prompt text

Run Comparison Gap Finder on this asset.

Use the approved source context first.

Find missing distinctions that help the reader understand fit, tradeoffs, use cases, limits, or decision paths.

Return:
– comparison needed
– current coverage
– missing distinction
– comparison format
– section target
– reader value
– business value
– source context fit
– risk
– next workflow route

Rules:
– Keep required baseline coverage when the reader still needs it.
– Reject novelty that does not improve understanding, comparison, trust, choice, action, or support.
– Flag missing proof, weak sources, uncertainty, off topic risk, and review requirements.
– Do not force a comparison when the query and user task do not need one.

Route accepted findings into one of these destinations:
– Content Briefs
– Drafting and Rewriting
– SERP Feature Planning

Do not run the routed workflow yet.

Best for

commercial investigation pages
comparison pages
product pages
use case pages
buyer guides

Return fields

comparison needed
current coverage
missing distinction
comparison format
section target
reader value
business value
source context fit
risk
next workflow route

Stop rule

Do not force a comparison when the query and user task do not need one.

Possible routes

Content Briefs
Drafting and Rewriting
SERP Feature Planning

25 Decision and scoring

Objection Gap Finder

Find reader doubts, risks, constraints, pricing concerns, implementation questions, adoption concerns, and trust gaps that need a supported response.

Copy full prompt

Short command Run Objection Gap Finder on this asset.

Open full prompt, fields, stop rule, and routes

Full prompt text

Run Objection Gap Finder on this asset.

Use the approved source context first.

Find reader doubts, risks, constraints, pricing concerns, implementation questions, adoption concerns, and trust gaps that need a supported response.

Return:
– objection
– current coverage
– missing response
– source input needed
– section target
– answer format
– trust support
– source context fit
– recommended action
– next workflow route

Rules:
– Keep required baseline coverage when the reader still needs it.
– Reject novelty that does not improve understanding, comparison, trust, choice, action, or support.
– Flag missing proof, weak sources, uncertainty, off topic risk, and review requirements.
– Do not add objections that distract from the page goal.

Route accepted findings into one of these destinations:
– Content Briefs
– Drafting and Rewriting
– Evidence Block Builder

Do not run the routed workflow yet.

Best for

product pages
software pages
service pages
comparison pages
conversion pages

Return fields

objection
current coverage
missing response
source input needed
section target
answer format
trust support
source context fit
recommended action
next workflow route

Stop rule

Do not add objections that distract from the page goal.

Possible routes

Content Briefs
Drafting and Rewriting
Evidence Block Builder

26 Decision and scoring

Decision Support Gap

Find missing criteria, fit signals, decision rules, when to use guidance, when to avoid guidance, and next step clarity.

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Short command Run Decision Support Gap on this asset.

Open full prompt, fields, stop rule, and routes

Full prompt text

Run Decision Support Gap on this asset.

Use the approved source context first.

Find missing criteria, fit signals, decision rules, when to use guidance, when to avoid guidance, and next step clarity.

Return:
– decision point
– missing criterion
– current weakness
– suggested block
– best format
– reader value
– conversion value
– source context fit
– recommended action
– next workflow route

Rules:
– Keep required baseline coverage when the reader still needs it.
– Reject novelty that does not improve understanding, comparison, trust, choice, action, or support.
– Flag missing proof, weak sources, uncertainty, off topic risk, and review requirements.
– Do not add generic advice. Every decision block must help a real user choose or act.

Route accepted findings into one of these destinations:
– Format Upgrade Plan
– Content Briefs
– Drafting and Rewriting

Do not run the routed workflow yet.

Best for

buyer pages
comparison pages
service pages
use case pages
product pages

Return fields

decision point
missing criterion
current weakness
suggested block
best format
reader value
conversion value
source context fit
recommended action
next workflow route

Stop rule

Do not add generic advice. Every decision block must help a real user choose or act.

Possible routes

Format Upgrade Plan
Content Briefs
Drafting and Rewriting

27 Decision and scoring

Format Upgrade Plan

Choose the clearest format for each useful difference, including answer blocks, tables, comparisons, checklists, decision trees, examples, evidence, questions, processes, diagrams, summaries, or link routes.

Copy full prompt

Short command Run Format Upgrade Plan on this asset.

Open full prompt, fields, stop rule, and routes

Full prompt text

Run Format Upgrade Plan on this asset.

Use the approved source context first.

Choose the clearest format for each useful difference, including answer blocks, tables, comparisons, checklists, decision trees, examples, evidence, questions, processes, diagrams, summaries, or link routes.

Return:
– section
– information gain opportunity
– best format
– reason
– reader value
– retrieval value
– source context fit
– implementation note
– risk
– next workflow route

Rules:
– Keep required baseline coverage when the reader still needs it.
– Reject novelty that does not improve understanding, comparison, trust, choice, action, or support.
– Flag missing proof, weak sources, uncertainty, off topic risk, and review requirements.
– Do not add complex formatting to a simple answer.

Route accepted findings into one of these destinations:
– Content Briefs
– Drafting and Rewriting
– SERP Feature Planning

Do not run the routed workflow yet.

Best for

weak outlines
long drafts
SERP feature planning
comparison pages
final review

Return fields

section
information gain opportunity
best format
reason
reader value
retrieval value
source context fit
implementation note
risk
next workflow route

Stop rule

Do not add complex formatting to a simple answer.

Possible routes

Content Briefs
Drafting and Rewriting
SERP Feature Planning

28 Decision and scoring

Section Level Information Gain Matrix

Score each section for overlap, gap coverage, source support, reader value, format fit, entity support, query support, and handoff readiness.

Copy full prompt

Short command Run Section Level Information Gain Matrix on this draft.

Open full prompt, fields, stop rule, and routes

Full prompt text

Run Section Level Information Gain Matrix on this draft.

Use the approved source context first.

Score each section for overlap, gap coverage, source support, reader value, format fit, entity support, query support, and handoff readiness.

Return:
– section
– section purpose
– SERP overlap score
– gap coverage score
– source support score
– reader value score
– format fit score
– risk
– recommended action
– next workflow route

Rules:
– Keep required baseline coverage when the reader still needs it.
– Reject novelty that does not improve understanding, comparison, trust, choice, action, or support.
– Flag missing proof, weak sources, uncertainty, off topic risk, and review requirements.
– Do not score only the full page. Every section needs a role and a value decision.

Route accepted findings into one of these destinations:
– Information Gain Scorecard
– Redundancy Compression Plan
– Information Gain Rewrite Plan

Do not run the routed workflow yet.

Best for

long drafts
complex guides
refresh plans
final reviews
page audits

Return fields

section
section purpose
SERP overlap score
gap coverage score
source support score
reader value score
format fit score
risk
recommended action
next workflow route

Stop rule

Do not score only the full page. Every section needs a role and a value decision.

Possible routes

Information Gain Scorecard
Redundancy Compression Plan
Information Gain Rewrite Plan

29 Decision and scoring

Information Gain Scorecard

Score useful differentiation and decide whether the asset can pass, needs revision, or should remain on hold.

Copy full prompt

Short command Run Information Gain Scorecard on this asset.

Open full prompt, fields, stop rule, and routes

Full prompt text

Run Information Gain Scorecard on this asset.

Use the approved source context first.

Score useful differentiation and decide whether the asset can pass, needs revision, or should remain on hold.

Return:
– SERP sameness score
– gap coverage score
– first hand input score
– evidence score
– decision support score
– format fit score
– entity support score
– query support score
– internal link support score
– total score
– pass, revise, or hold
– highest priority fix
– next workflow route

Rules:
– Keep required baseline coverage when the reader still needs it.
– Reject novelty that does not improve understanding, comparison, trust, choice, action, or support.
– Flag missing proof, weak sources, uncertainty, off topic risk, and review requirements.
– Do not approve an asset that merely repeats the result set and do not fail baseline coverage the reader still needs.

Route accepted findings into one of these destinations:
– Content Briefs
– Drafting and Rewriting
– Final QA

Do not run the routed workflow yet.

Best for

final review
page approval
refresh review
editorial review
high value pages

Return fields

SERP sameness score
gap coverage score
first hand input score
evidence score
decision support score
format fit score
entity support score
query support score
internal link support score
total score
pass, revise, or hold
highest priority fix
next workflow route

Stop rule

Do not approve an asset that merely repeats the result set and do not fail baseline coverage the reader still needs.

Possible routes

Content Briefs
Drafting and Rewriting
Final QA

30 Decision and scoring

Redundancy Compression Plan

Find repeated sections, examples, phrasing, claims, definitions, and questions that can be shortened without losing meaning.

Copy full prompt

Short command Run Redundancy Compression Plan on this draft.

Open full prompt, fields, stop rule, and routes

Full prompt text

Run Redundancy Compression Plan on this draft.

Use the approved source context first.

Find repeated sections, examples, phrasing, claims, definitions, and questions that can be shortened without losing meaning.

Return:
– section
– redundancy type
– repeated idea
– keep reason
– compress reason
– remove reason
– replacement value
– target word reduction
– risk
– next workflow route

Rules:
– Keep required baseline coverage when the reader still needs it.
– Reject novelty that does not improve understanding, comparison, trust, choice, action, or support.
– Flag missing proof, weak sources, uncertainty, off topic risk, and review requirements.
– Do not remove useful context or shorten the sections carrying the strongest information gain.

Route accepted findings into one of these destinations:
– Information Gain Rewrite Plan
– Drafting and Rewriting

Do not run the routed workflow yet.

Best for

long drafts
repetitive guides
AI assisted content
refreshes
final edits

Return fields

section
redundancy type
repeated idea
keep reason
compress reason
remove reason
replacement value
target word reduction
risk
next workflow route

Stop rule

Do not remove useful context or shorten the sections carrying the strongest information gain.

Possible routes

Information Gain Rewrite Plan
Drafting and Rewriting

31 Handoff and repair

Information Gain Brief Insertions

Add approved information gain instructions to a brief without turning it into a research dump or replacing the full brief.

Copy full prompt

Short command Run Information Gain Brief Insertions on this brief.

Open full prompt, fields, stop rule, and routes

Full prompt text

Run Information Gain Brief Insertions on this brief.

Use the approved source context first.

Add approved information gain instructions to a brief without turning it into a research dump or replacing the full brief.

Return:
– target section
– gap to cover
– angle to add
– evidence needed
– first hand input needed
– example needed
– format recommendation
– internal link target
– writer instruction
– next workflow route

Rules:
– Keep required baseline coverage when the reader still needs it.
– Reject novelty that does not improve understanding, comparison, trust, choice, action, or support.
– Flag missing proof, weak sources, uncertainty, off topic risk, and review requirements.
– Do not add off topic sections and do not rewrite the full brief.

Route accepted findings into one of these destinations:
– Content Briefs
– Drafting and Rewriting

Do not run the routed workflow yet.

Best for

approved briefs
writer handoffs
editorial instructions
page refresh briefs
SERP gap brief updates

Return fields

target section
gap to cover
angle to add
evidence needed
first hand input needed
example needed
format recommendation
internal link target
writer instruction
next workflow route

Stop rule

Do not add off topic sections and do not rewrite the full brief.

Possible routes

Content Briefs
Drafting and Rewriting

32 Handoff and repair

Information Gain Rewrite Plan

Turn overlap, missing value, source needs, format gaps, and link needs into a structured repair plan.

Copy full prompt

Short command Run Information Gain Rewrite Plan on this draft.

Open full prompt, fields, stop rule, and routes

Full prompt text

Run Information Gain Rewrite Plan on this draft.

Use the approved source context first.

Turn overlap, missing value, source needs, format gaps, and link needs into a structured repair plan.

Return:
– section
– current weakness
– overlap issue
– missing value
– required source input
– new angle
– rewrite action
– format change
– internal link support
– next workflow route

Rules:
– Keep required baseline coverage when the reader still needs it.
– Reject novelty that does not improve understanding, comparison, trust, choice, action, or support.
– Flag missing proof, weak sources, uncertainty, off topic risk, and review requirements.
– Do not rewrite the asset yet and do not add unsupported claims.

Route accepted findings into one of these destinations:
– Drafting and Rewriting

Do not run the routed workflow yet.

Best for

weak drafts
content refreshes
SERP overlap repair
final QA failures
old posts

Return fields

section
current weakness
overlap issue
missing value
required source input
new angle
rewrite action
format change
internal link support
next workflow route

Stop rule

Do not rewrite the asset yet and do not add unsupported claims.

Possible routes

Drafting and Rewriting

33 Handoff and repair

Content Refresh Information Gain Plan

Find outdated value, repeated market coverage, missing current examples, missing proof, weak decision support, lost differentiation, and new result set gaps.

Copy full prompt

Short command Run Content Refresh Information Gain Plan on this asset.

Open full prompt, fields, stop rule, and routes

Full prompt text

Run Content Refresh Information Gain Plan on this asset.

Use the approved source context first.

Find outdated value, repeated market coverage, missing current examples, missing proof, weak decision support, lost differentiation, and new result set gaps.

Return:
– outdated section
– repeated section
– missing current input
– new SERP gap
– refresh action
– source input needed
– internal link update
– schema note if approved later
– priority
– next workflow route

Rules:
– Keep required baseline coverage when the reader still needs it.
– Reject novelty that does not improve understanding, comparison, trust, choice, action, or support.
– Flag missing proof, weak sources, uncertainty, off topic risk, and review requirements.
– Do not refresh for freshness alone. Change only what improves usefulness, fit, or differentiation.

Route accepted findings into one of these destinations:
– Drafting and Rewriting
– Internal Linking
– SERP Feature Planning

Do not run the routed workflow yet.

Best for

old posts
declining pages
outdated guides
refreshed briefs
content audits

Return fields

outdated section
repeated section
missing current input
new SERP gap
refresh action
source input needed
internal link update
schema note if approved later
priority
next workflow route

Stop rule

Do not refresh for freshness alone. Change only what improves usefulness, fit, or differentiation.

Possible routes

Drafting and Rewriting
Internal Linking
SERP Feature Planning

34 Handoff and repair

Information Gain Handoff

Route every finding into a named next workflow, hold state, review state, or blocked state.

Copy full prompt

Short command Run Information Gain Handoff on this asset.

Open full prompt, fields, stop rule, and routes

Full prompt text

Run Information Gain Handoff on this asset.

Use the approved source context first.

Route every finding into a named next workflow, hold state, review state, or blocked state.

Return:
– finding
– finding type
– source evidence
– recommended action
– route to Content Briefs
– route to Drafting and Rewriting
– route to Topical Maps and Planning
– route to Internal Linking
– route to SERP Feature Planning
– route to Schema Cues after approval
– blocked item
– review needed item
– handoff note

Rules:
– Keep required baseline coverage when the reader still needs it.
– Reject novelty that does not improve understanding, comparison, trust, choice, action, or support.
– Flag missing proof, weak sources, uncertainty, off topic risk, and review requirements.
– Do not leave a finding without a route and do not send unsupported claims into production.

Route accepted findings into one of these destinations:
– Content Briefs
– Drafting and Rewriting
– Topical Maps and Planning
– Internal Linking
– SERP Feature Planning
– Schema Cues after approval
– Hold, review, or block

Do not run the routed workflow yet.

Best for

end of audit
brief handoff
rewrite handoff
refresh planning
multi team review

Return fields

finding
finding type
source evidence
recommended action
route to Content Briefs
route to Drafting and Rewriting
route to Topical Maps and Planning
route to Internal Linking
route to SERP Feature Planning
route to Schema Cues after approval
blocked item
review needed item
handoff note

Stop rule

Do not leave a finding without a route and do not send unsupported claims into production.

Possible routes

Content Briefs
Drafting and Rewriting
Topical Maps and Planning
Internal Linking
SERP Feature Planning
Schema Cues after approval
Hold, review, or block

Information Gain handoff

Every useful finding moves into a named production or planning route.

The handoff separates supported work from unresolved, blocked, duplicated, or off topic ideas.

Brief

Writer instruction

Add the approved angle, evidence need, example, format, internal link target, and section instruction.

Rewrite

Repair plan

Name the weak section, overlap, missing value, source need, format change, and rewrite action.

Topical planning

Cluster or page decision

Route a genuine content or coverage gap to page ownership and site architecture review.

Internal links

Support route

Connect missing relationships and supporting pages through a justified source and target path.

Result format

Answer and component plan

Choose the paragraph, list, comparison, table, evidence block, process, question, or decision format.

Schema cue

After visible approval

Record later structured data cues only after the written content, entities, URLs, and page type are approved.

Continue to Content Briefs Continue to Drafting and Rewriting Open the Information Gain Scorecard

Questions

Information Gain prompt questions.

What is information gain in MIRENA?

Information gain is useful difference beyond repeated result set and internal site coverage. The added value should help the reader understand, compare, trust, choose, act, or continue.

Should every page be completely different from competitors?

No. Some baseline coverage is necessary. The workflow separates required context from disposable repetition and looks for a stronger answer, example, relationship, proof block, comparison, format, or decision route.

What should I run first?

Use Source Context Differentiation Check when the allowed angle is unclear. Use Information Gain Intake for mixed inputs, SERP Redundancy Baseline for competitor evidence, Answer Gap Analysis for weak answers, or Information Gain Scorecard for final review.

Can information gain create new pages?

Sometimes, but a gap may belong in an existing section, question, comparison, example, internal link, or support block. Use Content Gap Analysis and Topical Coverage Gap Review before proposing a new page.

Can MIRENA invent first hand evidence or original data?

No. First Hand Input Inventory and Original Data Opportunity identify available, missing, and collectible inputs. Missing evidence must remain marked as missing.

How does information gain connect to content briefs?

Use Information Gain Brief Insertions to add the approved angle, source needs, examples, formats, link targets, and writer instructions to an approved brief.

How does information gain connect to rewriting?

Use Information Gain Rewrite Plan or Content Refresh Information Gain Plan to turn overlap, thin value, missing evidence, lost differentiation, and format problems into repair instructions.

What happens after the scorecard?

Use Information Gain Handoff to route each finding into briefs, rewriting, topical planning, internal links, result feature planning, schema cues after approval, or a hold, review, or blocked state.

Next route

Map the baseline, add supported value, score the result, then hand off the approved work.

Use the Docs and Use Cases libraries for source context, evidence intake, raw discovery, topical planning, briefing, rewriting, internal links, result formats, and later schema cues.

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