Help the reader understand
Use a direct answer, clean explanation, support, examples, focused questions, and a soft next step.
Page job planning
Choose the page job before choosing the outline.
An intent led brief starts with what the reader is trying to accomplish. MIRENA classifies the dominant intent, chooses the page model, plans the opening and section order, adds entity and format support, and controls the route into the next useful action.
Five intent typesSix brief fieldsSeven workflow stagesOne dominant page job
First decisionDominant intentThe asset receives one leading job
Page modelFormat follows intentDefinition, comparison, process, product, or navigation
Section orderAnswer before distractionThe structure follows the reader need
BoundaryQueries owned elsewhere stay outIntent control prevents overlap and drift
Five intent types
The query job determines the page model.
Help the reader distinguish options
Use a quick answer, criteria, tradeoffs, comparison, proof, and a route into the right choice.
Help the reader act
Move quickly into value, fit, method, proof, limits, pricing context, and a clear action path.
Help the reader reach a known destination
Reduce friction, keep the structure concise, and surface the destination quickly.
Help the reader complete a method
Use an outcome, ordered steps, practical notes, mistakes, examples, and the next task.
Three brief layers
Intent defines the job. Entities define the meaning. Formats define the answer shape.
What must the asset do?
Define, compare, guide, sell, support, or route the reader.
What must the asset contain?
Primary entity, support, attributes, relationships, proof, and boundaries.
How should the answer appear?
Paragraph, list, process, comparison, questions, evidence block, or action module.
Intent led brief packet
The brief records the page job before the outline becomes detailed.
Dominant intentLead intent, secondary need, confidence, competing signals, and review note.
Reader jobWhat the user needs to understand, compare, complete, reach, decide, or do next.
Recommended page modelDefinition, comparison, process, product, landing, support, navigation, or another approved model.
Required section orderOpening answer, explanation, criteria, proof, process, questions, decision support, and action path.
Entity and format supportPrimary entity, supporting entities, attributes, answer forms, examples, and source needs.
Internal route and exclusionsHub, siblings, next step, anchors, queries owned elsewhere, and content that must not enter.
Seven stage intent workflow
Choose the page job before choosing the outline.
Define the reader job
State what the user wants to understand, compare, complete, reach, or decide.
Choose the dominant intent
Select one lead intent and record any secondary need that must not take over the asset.
Choose the page model
Match the intent to a definition, comparison, process, product, landing, support, or navigation model.
Plan the opening and sections
Place the direct answer, criteria, steps, proof, examples, questions, and action path in a logical order.
Add entity requirements
Name the primary entity, supporting entities, attributes, and relationships the page model must carry.
Add format and link notes
Choose the answer blocks and the internal route into hub, siblings, authority support, and next step.
Approve the intent boundary
Confirm the asset does one dominant job and does not drift into assets that own another query.
Questions
Intent led briefing questions.
What is an intent led brief?
It is a content brief built around the job the query and reader need the asset to perform.
Can an asset have more than one intent?
Yes, but the brief should name one dominant intent and control secondary needs so the structure does not become mixed.
What are the main intent types?
MIRENA commonly separates informational, comparative, transactional, navigational, and procedural intent.
How does intent change the outline?
Intent changes the opening answer, section order, depth, proof, comparison, steps, questions, and action path.
Is an intent led brief enough on its own?
No. Intent defines what the asset must do. Entity direction defines what it must contain. Format and internal route instructions complete the plan.
What happens when the result set has mixed intent?
MIRENA records the competing page models, checks the target query and site role, then selects a dominant job or holds the decision for further evidence.
Next route
Give MIRENA the query, source context, and page role. Receive the right page model and brief.
MIRENA classifies the user job, chooses the dominant intent, maps the section order, adds entity and format requirements, and routes the brief into production.
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