Topical map example: turn raw topics into a processed site structure.
This window replacement example shows how 20 rough topic ideas become 13 planned pages, three merged query variants, three in-page placements, two blocked topics, 30 internal link edges, and a dependency-based publishing order.
The value is not the niche. The value is the decision trail: one content owner for each need, a reason for every page, and a useful next route for the person reading it.
- Illustrative business and URLs
- Source context set before page decisions
- Local and conceptual intent kept separate
- Final schema waits for visible-copy approval
Raw-to-Processed Decision Explorer
Choose one raw topic and inspect its approved example route.
Canonical home: Window Replacement · /window-replacement/
- Page role
- Hub
- Cluster role
- Authority hub
- Intent
- Informational and commercial investigation
- Publishing priority
- 2
- Parent
/- Anchor
No anchor needed- Reason
- The broad service topic needs one parent page that defines the subject and routes users into cost, process, materials, comparisons, support, and the Dublin service page.
- Blocked alternative
- Do not create several near-duplicate overview pages for close wording variants.
- User state
- Beginner or mixed
- Journey stage
- Orientation
- Trust need
- Clear scope and useful route choices
- Next path
- Window Replacement Cost or Signs You Need New Windows
- Satisfaction signal
- Useful child-page continuation
- Refresh trigger
- High site search or low use of the main child routes
The page decisions make sense only after the site boundary is clear.
The example assumes an illustrative window replacement company serving Dublin. It does not assume a general home improvement publisher.
Allowed topic territory
The map may support the service and the decisions that lead into it.
- Cost, estimates, process, and timing
- Materials, glazing, energy performance, and window types
- Period-home constraints and warranty questions
- Local service, proof, and a reviewed enquiry route
- Current grant information only when an official source supports it
Blocked topic territory
Topical adjacency is not enough. The idea must reinforce the service and user path.
- Best boiler brands
- Roof insulation grants
- General home improvement topics with no window replacement job
- Location duplicates for conceptual queries without distinct local depth
The processed map adds decisions that the raw list cannot carry.
Content ownership
Every distinct need receives one canonical page or content block.
Granularity
Each topic becomes a page, merge, section, FAQ, or blocked item.
Movement
Parent, sibling, support, local, proof, and recovery routes are recorded.
Release order
Priority follows dependencies, proof readiness, and the role of each page.
Every raw topic receives a content home and a reason.
The table keeps the complete example visible even when JavaScript is unavailable.
| Raw topic | Decision | Canonical home | URL or anchor | Role | Reason |
|---|---|---|---|---|---|
| window replacement | page | Window Replacement | /window-replacement/ |
Hub | The broad service topic needs one parent page that defines the subject and routes users into cost, process, materials, comparisons, support, and the Dublin service page. |
| window replacement cost | page | Window Replacement Cost | /window-replacement-cost/ |
Cost explainer | The topic needs a multi-factor answer covering scope, materials, glazing, labour, access, property type, exclusions, and estimate limits. |
| new windows cost | merge | Window Replacement Cost | /window-replacement-cost/#typical-price-ranges |
Query variant | The user need matches the main cost page. A separate URL would repeat the same decision and split links. |
| how much does window replacement cost | merge | Window Replacement Cost | /window-replacement-cost/#cost-factors |
Question variant | The question asks for the same answer as the canonical cost page and works as a direct-answer block inside it. |
| replacement window prices | merge | Window Replacement Cost | /window-replacement-cost/#price-examples |
Query variant | The phrase points to the same cost decision and should strengthen one canonical price page. |
| window replacement cost in Dublin | section | Window Replacement in Dublin | /window-replacement-dublin/#cost |
Local cost section | A local modifier does not automatically justify a second cost page. Put locally supportable price context on the Dublin service page unless separate evidence later proves a distinct page need. |
| double glazing vs triple glazing | page | Double Glazing vs Triple Glazing | /double-vs-triple-glazing/ |
Comparison | The user must compare performance, cost, weight, climate fit, noise, and property constraints before choosing. |
| uPVC vs aluminium windows | page | uPVC vs Aluminium Windows | /upvc-vs-aluminium-windows/ |
Comparison | The page owns a distinct material-choice decision with enough criteria and proof to stand alone. |
| sash window replacement | page | Sash Window Replacement | /sash-window-replacement/ |
Attribute and edge case | Sash windows carry distinct property, appearance, measurement, and replacement constraints. |
| casement window replacement | page | Casement Window Replacement | /casement-window-replacement/ |
Attribute page | Casement windows support a distinct style, operation, ventilation, hardware, and replacement decision. |
| window frame materials | page | Window Frame Materials | /window-frame-materials/ |
Attribute explainer | The page defines the main material options and routes into specific comparisons and energy-performance choices. |
| signs you need new windows | page | Signs You Need New Windows | /signs-you-need-new-windows/ |
Diagnosis and definition | The user is deciding if replacement is needed at all, which is a different job from choosing materials or price. |
| how long window replacement takes | section | Window Replacement Process | /window-replacement-process/#timeline |
Timeline section | The timing answer belongs inside a broader process page that covers survey, measurement, ordering, preparation, installation, inspection, and aftercare. |
| replacement windows for period homes | page | Replacement Windows for Period Homes | /replacement-windows-period-homes/ |
Edge case and trust page | Period homes create distinct appearance, material, measurement, conservation, and approval concerns. |
| energy efficient windows | page | Energy Efficient Replacement Windows | /energy-efficient-replacement-windows/ |
Attribute and benefit explainer | Energy performance has distinct attributes, measurement terms, trade-offs, and buying questions that support several window choices. |
| window replacement grants | faq | Window Replacement Cost | /window-replacement-cost/#grants-and-support |
Freshness-sensitive support block | Grant availability is regional and time-sensitive. Keep a short, dated answer with official sources unless a stable program supports a deeper page. |
| window installers near me | page | Window Replacement in Dublin | /window-replacement-dublin/ |
Local service and conversion | The query phrase should map to a real location and service page, not a literal near-me URL. |
| window warranty questions | page | Window Warranty Questions | /window-warranty/ |
Support and trust | Warranty scope, exclusions, transfer, installation responsibility, and claim steps can support both pre-sale trust and post-sale help. |
| best boiler brands | block | No page created | No URL |
Off-context topic | Boilers do not reinforce the window replacement service entity or this site's user path. |
| roof insulation grants | block | No page created | No URL |
Off-context topic | The topic is adjacent to home energy but does not belong in a focused window replacement cluster. |
The final example contains 13 planned pages.
Each page owns a query need, a page job, a user state, a next route, and a release dependency.
| Order | Page and URL | Role | User and stage | Primary next path | Dependency |
|---|---|---|---|---|---|
| 1 | Window Replacement in Dublin/window-replacement-dublin/ |
Local service and conversion Core local page |
Ready to act Action |
Reviewed estimate or contact | Source context, offer, service area, and proof |
| 2 | Window Replacement/window-replacement/ |
Hub Authority hub |
Beginner or mixed Orientation |
Cost, signs, process, materials, or Dublin service | Approved cluster scope |
| 3 | Window Replacement Cost/window-replacement-cost/ |
Cost explainer Core spoke |
Comparing Comparison |
Window Replacement in Dublin | Approved pricing framework and estimate limits |
| 4 | Signs You Need New Windows/signs-you-need-new-windows/ |
Diagnosis and definition Core spoke |
Unsure Diagnosis |
Process or local assessment | Approved diagnosis and support boundary |
| 5 | Window Replacement Process/window-replacement-process/ |
Process Core spoke |
Planning Education |
Window Replacement in Dublin | Real operating process |
| 6 | Window Frame Materials/window-frame-materials/ |
Attribute explainer Core spoke |
Learning or comparing Education |
uPVC vs Aluminium or Energy Efficient Windows | Approved material range |
| 7 | Energy Efficient Replacement Windows/energy-efficient-replacement-windows/ |
Attribute and benefit explainer Core spoke |
Learning or comparing Education |
Double vs Triple Glazing or Dublin service | Approved performance evidence |
| 8 | Double Glazing vs Triple Glazing/double-vs-triple-glazing/ |
Comparison Decision spoke |
Comparing Comparison |
Cost or Dublin service | Common comparison criteria |
| 9 | uPVC vs Aluminium Windows/upvc-vs-aluminium-windows/ |
Comparison Decision spoke |
Comparing Comparison |
Cost or Dublin service | Window Frame Materials |
| 10 | Replacement Windows for Period Homes/replacement-windows-period-homes/ |
Edge case and trust Core spoke |
Skeptical or comparing Trust check |
Sash replacement or Dublin service | Approved property and conservation guidance |
| 11 | Sash Window Replacement/sash-window-replacement/ |
Attribute and edge case Supporting spoke |
Comparing Education |
Period Homes or Dublin service | Period Homes page |
| 12 | Casement Window Replacement/casement-window-replacement/ |
Attribute page Supporting spoke |
Learning or comparing Education |
Materials or Dublin service | Window Frame Materials |
| 13 | Window Warranty Questions/window-warranty/ |
Support and trust Supporting spoke |
Skeptical or needs support Trust check or support |
Dublin service or Contact | Approved warranty terms |
Four price queries belong to one canonical cost page.
Wording changes do not create new user jobs. The direct question, price examples, and price-driver language belong inside one page unless later evidence shows a genuinely different intent.
Review the overlap method| Raw query | Decision | Content home |
|---|---|---|
| window replacement cost | Create canonical cost page | /window-replacement-cost/ |
| new windows cost | Merge into canonical cost page | /window-replacement-cost/#typical-price-ranges |
| how much does window replacement cost | Merge into canonical cost page | /window-replacement-cost/#cost-factors |
| replacement window prices | Merge into canonical cost page | /window-replacement-cost/#price-examples |
| window replacement grants | Add verified FAQ or cost-page block | /window-replacement-cost/#grants-and-support |
/window-replacement-cost/
The example is a route, not a flat page list.
The full CSV contains 30 planned edges. This view shows the main direction of travel.
Page roles become more useful when each one carries a user state and next path.
These five pages show the main movement from entry to decision and action.
Window Replacement in Dublin
- User state
- Ready to act
- Trust need
- Service area, process, evidence, warranty, contact route, and limits
- Next path
- Reviewed estimate or contact
- Signal
- Qualified contact action
Window Replacement
- User state
- Beginner or mixed
- Trust need
- Clear scope and route choices
- Next path
- Cost, signs, process, materials, or Dublin service
- Signal
- Useful child-page continuation
Window Replacement Cost
- User state
- Comparing
- Trust need
- Price drivers, examples, assumptions, and exclusions
- Next path
- Window Replacement in Dublin
- Signal
- Cost-to-local continuation
Signs You Need New Windows
- User state
- Unsure
- Trust need
- Symptoms, limits, and repair-versus-replace rule
- Next path
- Process or local assessment
- Signal
- Progress into a useful next page
Double Glazing vs Triple Glazing
- User state
- Comparing
- Trust need
- Named criteria and trade-offs
- Next path
- Cost or Dublin service
- Signal
- Chosen-option continuation
The release queue follows page dependencies, not topic excitement.
The local service page and hub establish the main destinations. Cost, diagnosis, process, materials, and proof pages then support the route.
Window Replacement in Dublin
Source context, offer, service area, and proof
Window Replacement
Approved cluster scope
Window Replacement Cost
Approved pricing framework and estimate limits
Signs You Need New Windows
Approved diagnosis and support boundary
Window Replacement Process
Real operating process
Window Frame Materials
Approved material range
Energy Efficient Replacement Windows
Approved performance evidence
Double Glazing vs Triple Glazing
Common comparison criteria
uPVC vs Aluminium Windows
Window Frame Materials
Replacement Windows for Period Homes
Approved property and conservation guidance
Sash Window Replacement
Period Homes page
Casement Window Replacement
Window Frame Materials
Window Warranty Questions
Approved warranty terms
Use the example as data, not only as reading material.
Decision log
All 20 raw topics with page, merge, section, FAQ, or block decisions.
Download decision log →Page inventory
The 13 planned pages with roles, user states, paths, and dependencies.
Download page inventory →Link blueprint
Thirty example internal link edges with anchors, placement, and user reason.
Download link blueprint →Publishing order
The release queue with page role, dependency, reason, and review gate.
Download publishing order →Full example data
The complete example for local processing, editorial systems, or further review.
Download JSON →Move from the example to the page that owns your next job.
Build a processed topical map
Use the full workflow for research, routing, overlap checks, links, review, and release.
Open the build method →Use the topical map template
Start from stable fields for topics, URLs, roles, links, ownership, priority, and review state.
Open the template →Apply the granularity rule
Decide when a query needs a URL, a section, an FAQ, a merge, or no content home.
Review page versus section rules →Turn one map row into a brief
Move an approved page role, user job, proof need, link plan, and next route into a content brief.
Open the intent-led brief →Topical map example FAQ
What does this topical map example show?
It shows how 20 rough window replacement topics become 13 planned pages, three merged query variants, three in-page placements, and two blocked topics.
Why do the four cost phrases not become four pages?
They serve the same price decision. One canonical cost page can answer the direct question, explain price drivers, show bounded examples, and route the user toward the local service page.
Why is Window Installers Near Me not used as a literal page title?
Near me expresses local intent rather than a useful page identity. The query group maps to a real location and service page such as Window Replacement in Dublin.
Why is Window Replacement Cost in Dublin a section instead of a separate page?
A local modifier does not automatically justify a duplicate cost page. The Dublin service page can hold locally supportable cost context unless search evidence and unique depth later justify a separate URL.
Why are Best Boiler Brands and Roof Insulation Grants blocked?
They do not reinforce the example site's window replacement service or user path. Adding them would widen the site into unrelated home improvement topics.
How many pages are in the processed example?
The processed inventory contains 13 pages: one local service page, one hub, six core explanatory or decision pages, four supporting pages, and one warranty support page.
How are internal links planned in this example?
The hub routes users into the main spokes. Explanatory and comparison pages link toward relevant sibling pages and the Dublin service page. The local page links back to cost, process, and warranty support.
What does the behavioral layer add to the example?
It adds user state, journey stage, trust need, next path, satisfaction signal, and refresh trigger to the page and link structure.
Can another business copy this exact page list?
No. The decision model can be reused, but the page list must be rebuilt from that business's source context, services, locations, current inventory, search evidence, and user path.
What should happen after the example is approved?
Turn priority pages into approved briefs, confirm the internal link plan, draft in dependency order, review the visible copy, and only then create final structured data and publish.
Build the decision trail before the briefs and drafts.
Supply MIRENA with the site source context, current inventory, target services, locations, raw queries, and known constraints. Review every page, merge, section, block, link, and priority before production begins.