Set the topic family
MIRENA removes noise, duplicates, unrelated modifiers, and queries that belong to another parent.
Topical Mapping · Practitioner
Turn shared ranking patterns into one clean content home.
MIRENA groups queries by recurring ranking URLs, then checks intent, entities, answer shape, existing ownership, and overlap before assigning a page, child page, section, question, merge, or hold state.
Practitioner level
Internal MIRENA workflow
Static explanation
Human review required
InputA focused query family, current ranking URLs, intent notes, entity signals, and the existing map.Evidence enters before the decision.
DecisionDo the queries belong to one primary home, a split route, a section, or a hold state?The state remains visible.
OutputA cluster record with one primary home, supporting queries, section candidates, overlap notes, and the next route.The handoff carries the reasoning.
Next routeQuery Buckets or Page vs Section DecisionsDownstream work starts only after approval.
Internal MIRENA method
The decision moves through six controlled stages.
The sequence keeps the source, role, evidence, ownership, risk, and next route connected.
Collect the current result set
MIRENA records enough ranking URLs to expose repeated page patterns without treating one snapshot as permanent truth.
Measure shared URL patterns
MIRENA groups queries that repeatedly surface the same or similar pages.
Check intent and entities
MIRENA separates clusters when answer shape, journey stage, entity center, or commercial route changes.
Assign one primary home
MIRENA chooses an existing page, new page, child page, section, question, merge, or hold.
Run the overlap gate
MIRENA checks the proposed home against the current map before the cluster can move into briefing.
Decision model
The clustering decision has four valid outcomes.
Shared URLs are a strong clue, not the final decision. MIRENA combines result patterns with intent, entities, depth, and current ownership.
Same home
High result overlap, shared intent, shared entity center, and one answer shape support a single primary page.
Split
Different intent, format, depth, journey stage, or commercial route supports separate assets.
Section
The need is narrow, closely tied to the parent, and too thin for a stable standalone page.
Hold
The result set is mixed, the existing owner is unclear, or the evidence conflicts.
Illustrative MIRENA output
Illustrative cluster record
The record makes the page decision visible before a brief is created.
Cluster labelTopical map process
QueriesProcess, workflow, build steps, and method variants
Result patternStrong overlap across recurring process pages
Dominant intentProcedural education
Primary homeOne process page
Section candidatesCommon mistakes and review checklist
Overlap riskTemplate and example queries need separate treatment
Next routePage vs Section Decisions
Guardrails
The method protects the map from predictable failure.
Do not use URL overlap alone
Intent and answer shape can still justify a split.
Do not create a page for every outlier
Low overlap may reflect noise, an unstable result set, or a section need.
Check the current map
A fresh cluster can still collide with an existing owner.
Keep one primary home
Secondary homes require a clearly differentiated need.
Connected routes
Move only into the workflow that owns the next decision.
Query Buckets
Continue only when the current decision and evidence are ready.
Open Query BucketsPage vs Section Decisions
Continue only when the current decision and evidence are ready.
Open Page vs Section DecisionsMap Approval Workflow
Continue only when the current decision and evidence are ready.
Open Map Approval WorkflowTopical Mapping Hub
Continue only when the current decision and evidence are ready.
Open Topical Mapping HubQuestions
SERP URL Clustering for SEO questions.
What is SERP URL clustering?
It groups queries by the ranking URLs they share, then uses intent, entities, page roles, and overlap checks to decide the best content home.
Is it the same as keyword clustering?
No. Keyword clustering groups similar phrases. SERP URL clustering adds the result set pattern and then tests the group against the site structure.
Does every cluster become a page?
No. A cluster can become a page, child page, section, question, merge, existing page route, or hold state.
Can it prevent cannibalization?
It reduces the risk by assigning one primary home and checking the proposed cluster against existing pages before production.
What happens after clustering?
MIRENA routes the cluster into query bucketing, page vs section review, map approval, or a hold state.
Next route
Give MIRENA the evidence. Receive the governed decision and handoff.
Founder access costs €20 for each 30 day period, excluding VAT, for one seat and one active MIRENA instance.
OpenAI account rules, model access, plan charges, and usage limits remain separate. MIRENA output requires factual, editorial, technical, legal, and business review.