Topical Mapping · Keyword to architecture
How MIRENA turns a keyword export into page ownership, roles, and publishing order.
Give MIRENA the keyword export, source context, current site inventory, result set notes, business priorities, audience, and protected pages. MIRENA cleans the input, groups by topic and intent, assigns page treatment and ownership, and returns a processed page inventory.
Planning problem
A keyword export is raw search evidence. A topic map is the processed set of page, block, ownership, role, route, overlap, and publishing decisions built from that evidence.
The job is structural. MIRENA reviews ownership, intent, role, evidence, dependencies, routes, user progression, and downstream production before a decision is accepted.
Every modifier becomes a page
Tiny wording differences create thin and competing URLs.
Phrase similarity controls grouping
Queries with different jobs are merged while same intent variants split.
The export skips page roles
Every row becomes a blog post and the architecture stays flat.
How MIRENA handles the work
The internal process moves from evidence into governed page and route decisions.
Intake and clean the export
Record source, date, region, fields, duplicates, noise, and site fit.
Group terms by parent topic
Move from rows into topic families and potential cluster homes.
Classify intent and user job
Separate informational, comparative, commercial, transactional, navigational, and support needs.
Scan modifiers and facets
Identify audience, feature, location, price, problem, format, and stage signals.
Choose page or block treatment
Decide page, child page, section, question, table, snippet, merge, or rejection.
Assign page roles and owners
Give each approved query cluster one canonical home and page role.
Build parent and child relationships
Place hubs, children, comparisons, use cases, docs, templates, and examples.
Set publishing order and routes
Prioritize pages by fit, value, dependencies, overlap risk, and commercial support.
Create the brief handoff
Pass page purpose, role, query group, entities, links, exclusions, and warnings.
Decision record
MIRENA keeps the important fields visible through the handoff.
Keyword group
The related query evidence.
Parent topic
The broad cluster home.
Intent
The dominant user job.
Treatment
Page, child, section, question, table, snippet, merge, or reject.
Canonical owner
The approved page target.
Priority and route
The build wave and next workflow.
Illustrative output
The record shows what MIRENA decided and where the work moves next.
The example shows structure only. It is not a client result, live audit, ranking claim, or automatic implementation.
- Raw phrasesTopical map template, example, process, SEO, build, comparison
- Parent topicTopical Mapping
- Page decisionsHub, process page, template page, example page, comparison page
- Block decisionShort cluster overview remains on the hub
- Next routeProcessed page rows into content briefs
Review states
MIRENA returns an owned decision instead of an unqualified recommendation.
The export becomes clear page ownership, roles, routes, and order.
The topic groups fit but intent or page treatment is still weak.
Source context, result set evidence, or current site inventory is missing.
The plan publishes directly from rows or duplicates an existing owner.
Connected workflow
The work moves into the next page that owns the decision.
Intent to Page Mapping
Choose the correct content treatment and owner.
Open the routeTopic Dependency Mapping
Sequence parents, support, and later pages.
Open the routeSite Architecture for Semantic SEO
Place the processed rows in the full site model.
Open the routeSite Growth Model
Turn the map into publishing waves.
Open the routeTopical Maps with MIRENA
Build the processed page inventory from the export.
Open the routeContent Briefs
Create writer instructions from approved map rows.
Open the routeQuestions
Keyword Export to Topic Map questions.
What is the difference between a keyword export and a topic map?
A keyword export lists search phrases. A topic map turns those phrases into page ownership, page roles, clusters, block decisions, routes, and publishing order.
Should every keyword become a page?
No. MIRENA chooses among page, child page, section, question, table, snippet, merge, and rejection.
How does MIRENA stop overlap?
MIRENA groups by meaning and intent, assigns one canonical owner, and keeps close variants under that owner.
What does the final page inventory include?
It includes page label, parent hub, page role, intent, query group, overlap notes, internal routes, and publishing priority.
What follows the processed map?
Approved rows move into content briefs, examples, templates, internal links, and site growth planning.
Next route
Give MIRENA the source context and working evidence. MIRENA returns the governed handoff.
The current Founder plan includes one seat and one active MIRENA instance for 30 days at €20 excluding VAT. OpenAI account rules and usage limits remain separate.
MIRENA output requires factual, editorial, legal, technical, and business review before publication or implementation.