A material commercial relationship should be visible where it can influence a recommendation.

1. Current disclosure position

Semantec SEO should publish an affiliate or sponsorship disclosure only for relationships that actually exist. This page does not state that a particular affiliate programme, paid placement, or sponsorship is active unless the current relationship register confirms it.

Where no material relationship exists, the page or comparison should not imply one.

2. What counts as a material relationship

A relationship can be material when Semantec SEO, Kevin Maguire, or another contributor receives or may receive money, commission, free access, discounts, products, services, investment, employment, partnership benefit, or another advantage connected to a recommendation or mention.

A relationship can also be material when a close personal or business connection could reasonably affect how a reader interprets the content.

3. Placement and clarity

The disclosure should appear close to the recommendation, comparison, link, or content it qualifies and before the reader acts where practical.

A generic footer statement is not enough when the relationship is material to a specific page, table, review, email, video, or social post.

4. Affiliate links and commissions

An affiliate link may allow Semantec SEO to receive a commission or other benefit if a reader clicks, signs up, or purchases. The reader should be told that the relationship exists and whether the price is affected where known.

The existence of a commission must not be presented as evidence that the product is better, safer, more suitable, or endorsed by a third party.

5. Sponsorship, free access, and review copies

Paid sponsorship, gifted access, review copies, event support, travel, free services, and other benefits should be disclosed in language a reasonable reader can understand.

Editorial claims must still be supported by evidence, and negative or limiting information must not be hidden because of the relationship.

6. Comparison and recommendation standards

A commercial relationship must not determine the comparison question, criteria, evidence, or verdict without disclosure.

Comparison pages should state fit, non-fit, trade-offs, current source dates, unknown values, and the basis of the recommendation. A paid relationship does not create a universal winner.

7. Relationship register

8. Editorial independence and conflicts

Semantec SEO may decline or end a commercial relationship where it requires misleading claims, hidden conditions, suppression of relevant limitations, or control that conflicts with editorial standards.

Material relationships and conflicts follow the Conflicts and Disclosures standard.

9. Report an omission

Send a suspected undisclosed relationship to privacy@semantecseo.com with the page, link, party, date, evidence, and requested correction.